QVC Q The Runway

In an effort to bridge the gap between luxury and affordability, QVC partnered with high-end designers to develop moderately priced labels that were attainable for their loyal customer base.

To execute this, they brought in Earthbound to help design and develop the exclusive styles for QVC’s seasonal runway events.

The diverse portfolio of contemporary designers included Mara Hoffman, Pamela Rolan, Erin Fetherson, Thuy, Elizabeth Hassleback and Tony Cohen.