Case Study

Isaac Mizrahi


Fashion, Footwear, Home, Bed, Bath, Lifestyle

Pioneering the class-to-mass movement that would forever change retail.

Though his fashion line sold exclusively at high-end retailers such as Bergdorf Goodman, Saks and Neiman Marcus, legendary designer Isaac Mizrahi had a bold ambition to expand his brand beyond the luxury market and to the masses.

To accomplish this, he partnered with Earthbound to design and develop an Isaac Mizrahi spin-off brand that blended his signature style and craftsmanship with prices tailored to the everyday consumer. Earthbound then identified Target as the best retail partner to bring the new line to the market.

Following its launch in 2003, Isaac Mizrahi for Target would go on to become one of the most successful and transformative retail partnerships in history.

Services Included:

  • Trend & Market Analysis
  • Product Design and Development
  • Brand Identity
  • Logo Design
  • Packaging Design
  • Finance and Legal

Creating a $1B fashion revolution

$1B+

Retail Sales at Target in Just 5 Years

The Issac Mizrahi for Target collaboration drove over $1B in retail sales within the first five years, making in one of the most successful designer partnerships in retail history.

1,200+

SKUs per Year

We brought over 1,200 SKUs to life as we shaped Issac Mizrahi for Target into a bold and ever-evolving brand for everyday consumers.

Merging High-Fashion with Accessible Retail

Isaac Mizrahi became the first designer to be simultaneously featured on the luxury floors of Bergdorf Goodman and the mass-market aisles of Target.

How We Did It

Earthbound met with prospective retailers to determine the best retail partner for the exclusive line – ultimately making a deal with Target.

We partnered with Isaac to create an all-new brand identity, including brand positioning, logo design and packaging.

We conducted trend and market analysis and executed seasonal trend development.

We partnered with Isaac to translate his creative direction into a product line with lower price points.

Earthbound executed product development, inclusive of fabric development, sourcing, supply chain management, fittings, color and print approvals and quality control.

After the line’s initial success, Earthbound continued to grow the program by designing and developing products in new categories including fashion jewelry, leather goods, pet products, stationery, and even wedding gowns.