Brand Licensing Strategy

We’ll build a brand licensing strategy that serves as your roadmap for long-term success.

Our approach to brand licensing strategy, brand collaboration and co-branding.

  • Identify opportunities through market research and consumer insights.
  • Develop go-to-market brand licensing strategies and bring them to life through collaborative product ideation and concepting.
  • Connect brands with licensees and retailers across our global network of best-in-class partners.
  • Negotiate licensing partnerships and brand licensing agreements that build value for both parties.
  • Manage licensing program roll-out and continuous optimization with our brand licensing team.
  • Develop the brand books, style guides and sales kits that set your brand up for meaningful partnerships.

Our Brand Collaboration & Co-Branding Work

Licensing Partnerships
We identify and connect like-minded brands for brand collaborations and co-branding opportunities. The result is buzz-worthy products that allow brands to reach new consumers and increase visibility.
Brand Licensing Strategy
We create brand licensing strategies that leverage existing brand equity to help our clients enter new categories through product collaborations. We work with our partners on go-to-market strategies and support joint marketing campaigns.

Let’s talk about your brand licensing strategy

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