Case Study
Girl Scouts
Food & Beverage, Lifestyle, Fashion, Toy & Games, Health & Beauty
Expanding a beloved brand’s reach beyond the cookie season.
For over 110 years, Girl Scouts has instilled courage, confidence and character into generations of girls who go on to make the world a better place. When the brand set out to bring its message of the importance of girl leadership to a wider audience, it teamed up with Earthbound.
Together, we have built strategic brand partnerships across an array of categories, each empowering consumers to connect with the brand in fresh and exciting ways. Now, new and existing fans can celebrate the impact of the Girl Scouts, and their products, all year round.
Services Included:
- Brand Licensing Strategy
- Day-to-Day Management
- Deal Negotiation
- Marketing Support
- Retail Support
- Finance and Legal
Turning the Iconic Girl Scouts Brand into a Retail Powerhouse
Retail Sales in the First 3 Years
Became a leader in brand-driven sales growth by tapping into new categories like food, beauty and fashion.
Retail Doors in the First 3 Years
Achieved widespread distribution with retail giants like Amazon, Costco, Target and Walmart nationwide.
Digital Impressions in the Past 3 Years
Major media outlets, influencers and celebrities all joined in on the Girl Scouts conversation, which created a groundswell of excitement around the brand and its impact.
How We Did It
We developed a comprehensive strategy for Girl Scouts’ brand expansion and established a foundation for its licensing success.
Earthbound identified and signed on world-class licensing partners to expand into new categories including fashion, lifestyle, beauty and toys and games.
Earthbound partnered with Girl Scouts and its licensees on product and packaging reviews, marketing materials and go-to-market planning.
We supported Girl Scouts and its licensees on the market rollout of products through media and more.