Case Study

Honda


Automotive, Fashion

Fueling Honda’s high-speed shift into fashion

For 15+ years, Honda Motors and its sister company, American Honda Motors, ran a thriving licensing program centered on auto accessories, dealer merchandise, toys and games. But with shifting consumer preferences and increased demand for vintage brands, Earthbound identified an opportunity to expand Honda’s reach beyond its power equipment portfolio and into a category fit for a brand-new generation: fashion.

By tapping into the vintage moto fashion trend, Earthbound sought to reshape Honda’s perception with millennial and gen z shoppers by blending nostalgia with modern brands. For Earthbound, this initiative also included crafting a fresh style guide that injected new energy into Honda’s identity while preserving the voice that resonated with existing fans.

Services Included:

  • Brand Licensing Strategy
  • Day-to-Day Management
  • Deal Negotiation
  • Marketing Support
  • Finance and Legal
  • Style Guide Creation
  • Logo Design
  • Packaging Design

Helping Honda turn heads on – and off – the road

Honda x Forever 21: Sold out in 3 weeks

Earthbound introduced a Forever 21 x Honda Powersports direct-to-retail program to bring the thrill of powersports to a brand-new generation of shoppers. The collection was an instant hit and sold out in just three weeks.

Honda x Supreme: CRF 250R Exclusive

We partnered Honda with Supreme to create a special edition CRF 250R motorbike that blended Supreme’s iconic branding with Honda’s legendary engineering. Released exclusively in Supreme retail stores, the limited run became an instant collector’s item.