Bose

Backed by decades of research and development, Bose recognized the opportunity it had to reinforce its reputation as a leading expert in sound and audio innovation. This led to the development of Sound by Bose, a brand symbolizing the company’s commitment to delivering best-in-class audio quality and performance.

Bose partnered with Earthbound to bring its Sound by Bose vision to life through branding and creative direction. To initiate this project, we conducted focus groups and market testing. What we learned laid the groundwork for our brand strategy, identity and design.