Cooking Light

Cooking Light, partnered with Earthbound to expand the household name beyond editorial and into the food category. To accomplish this, Cooking Light needed to translate the magazine’s brand identity into something that could be used for product at retail.

Earthbound developed the brand identity for Cooking Light’s licensed food product, including naming, logo design, style guides and packaging, and ensured it was all in compliance with USDA.

Earthbound also developed a robust print and digital marketing campaign for BJ’s Wholesale Club. This included photoshoot support and ongoing marketing collateral for licensed programs.