Licensing

The brand licensing agency behind some of the world’s most iconic brands.

We unlock growth through authentic brand extensions.

As a brand licensing agency, we help brands expand beyond their core offering to reach entirely new audiences, enter valuable new categories and create meaningful new revenue streams.

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We’re a full-service brand licensing agency.

Brand Licensing Strategy→
We help brands expand beyond their core to reach new audiences, enter new categories and create new revenue streams.

About Our Strategy
Total Program Management→
As a brand licensing agency, we handle licensee prospecting, deal execution, relationship management, product approvals, and continuous optimization.
Marketing Support →
We collaborate with our clients on their brand extension programs to ensure success across all marketing touchpoints.
Finance & Legal→
As a brand licensing agency, we handle royalty administration, audits and annual projections. Our in-house team specializes in executing deals, bringing sensitive intellectual property to market and handling licensee agreements.

How we can work together.

New Programs

As a licensing agency, we unlock brand growth by identifying partnership opportunities that allow brands to enter new categories.

Existing Program Growth

Brands often rely on us to take control of their existing global brand licensing programs to find new opportunities for expansion.

Collaborations →

We connect like-minded brands to create buzz-worthy brand extensions that drive mutual value.

Trusted by brands across all industries.

  • Home
  • Fashion
  • Celebrity
  • Character
  • Food & Beverage
  • Lifestyle
  • Auto

Together, our brand licensing agency can grow your brand.

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Questions we often get about brand licensing.

What is the definition of brand licensing? →

Brand licensing is a way for brands and personalities to leverage their brand name and/or other intellectual property to create new business opportunities in the form of brand collabs, co-branded products and other brand extensions.  

By leasing their trademarked or copyrighted property to complementary products, services or promotional initiatives, brands are able to transform their existing equity into new revenue streams. Brand licensing is also a tool for entering new categories and reaching new audiences.  

As a brand licensing agency, Earthbound specializes in creating and growing licensing programs for some of the world’s most beloved brands. We keep them authentically on trend as we scale them well beyond their core.

How do you license a brand?→

If you’re asking, “How do you license a brand?”, chances are you’re considering entering into a brand licensing agreement with another brand or business. Licensing a brand is the process by which a company leases its legally-protected brand name(s) or other intellectual property for use in connection with products, services or promotions.

Licensing a brand starts with selecting a licensing partner–or partners–that share your brand’s values and goals. A brand licensing agency can guide you through the upfront process of identifying strategic brand partners, structuring partnership agreements, and negotiating the terms that benefit both parties. 

From there, the process of licensing a brand involves growing and optimizing the licensing program over time. A successful brand licensing program can involve multiple licensees and brand extensions across markets and product categories.

What does it mean to license a brand?→

Licensing a brand means that one brand (the “licensor”) gives permission to another brand or business (the “licensee”) to use their brand name or other identifying assets. Licensing a brand is often a lucrative way for brands to expand their business while saving time, resources and other investments required for manufacturing processes 

There are a number of common scenarios for licensing a brand. These include a manufacturer working with a well-known brand to bring credibility to its goods, two brands working together to create co-branded products, brand collaborations or brand extensions, or even retailers working with brands to create exclusive product lines that are only available in their stores. 

While every company has different goals when it comes to licensing a brand, some of the most common include expanding into new product categories, attracting new audiences, offering customers new and unexpected products, and driving more sales, revenue and growth. 

As a brand licensing agency that works with brands, retailers and manufacturers, Earthbound is skilled at helping brands navigate their different options for licensing their brand and other intellectual property in ways that let them remain authentic to their core, while driving long-term growth and profitability.