Case Study

The Pioneer Woman


Home, Cookware, Dinnerware, Serverware, Bakeware, Small Kitchen Appliances

Bringing the next era of The Pioneer Woman to life at retail

Created by Ree Drummond, The Pioneer Woman is a beloved lifestyle brand, encompassing an award-winning website, a hit Food Network show, and a series of best-selling cookbooks.

In 2015, The Pioneer Woman made its debut on shelves with the launch of a Cook and Dine program at Walmart. Given its immediate success within the first two years, Ree partnered with Earthbound to expand the collection into additional categories.

Now, ten years since the program’s launch, we partnered with Ree to bring her vision for the next chapter of The Pioneer Woman to life. Together, we refreshed the branding and introduced a new collection of products to celebrate a decade of retail success and drive continued growth.

Services Included:

  • Trend & Market Analysis
  • Product Design and Development
  • Marketing Support
  • Packaging Design

The brand refresh reflects Ree’s personal style evolution over the past decade. While the home collection has always embodied Ree’s love for classic, heritage-inspired design, its latest update introduces a more refined aesthetic—one that honors the vintage charm fans have long adored while embracing a fresh, elevated feel.

The new direction pairs rustic ranch elements with soft florals and graceful silhouettes. The products feature a soothing palette of jades, lilacs, and taupes, complemented by intricate transferware patterns that feel both familiar and newly inspired.