Case Study
Beautiful™ by Drew Barrymore
Home, Appliances, Bath, Bed, Cookware, Decor, Furniture, Tabletop, Pet
Designing beautiful products that bring people together.
Esteemed actress and entrepreneur, Drew Barrymore, and Shae Hong, the CEO of Made by Gather, founded Beautiful™ with the intention of offering innovative, purposeful, and affordable home products with elevated beauty.
Since its launch, the brand has captured widespread attention for its signature blend of elegant design, contemporary colors, and modern silhouettes. Building on this momentum, Beautiful™ partnered with Earthbound to support its continued growth and expand its product assortment at Walmart.
In collaboration with Drew Barrymore and the Made by Gather team, Earthbound has led the design and development of new products across a range of categories—from furniture and decor to the brand’s newest launches: bedding and pet products.
Services Included:
- Trend & Market Analysis
- Product Design & Development
- Packaging Design & Execution
It’s no secret: we’re big fans of Drew Barrymore’s Beautiful line at Walmart. With everything from cookware to furniture to bath accessories and more, every product in the lineup really does live up to the Beautiful name.”
