Case Study
Haute Hippie
Fashion, Lifestyle
Evolving a bold, Bohemian fashion brand.
Founded in 2008, Haute Hippie is a vintage-inspired luxury brand that embodies the spirit of the global nomad. After years of success in high-end department stores such as Neiman Marcus and Bergdorf Goodman, Haute Hippie turned to Earthbound to help expand its customer base and further diversify its product offerings.
Earthbound began by designing products exclusively for the major retailer, Bloomingdales. Following that, Earthbound partnered with Haute Hippie to launch Haute Hippie Tribe, a diffusion brand at QVC. The partnership enabled Haute Hippie to deliver a more accessible line to a wider audience while maintaining the brand’s signature, bohemian-chic look.
Building on this success, Earthbound brought the Haute Hippie brand to T.J. Maxx with an accessible line of apparel and accessories.
Services Included:
- Trend & Market Analysis
- Product Design & Development
- Brand Licensing Strategy
- Day-to-Day Management
- Deal Negotiation
- Finance and Legal
- Brand Identity
- Style Guide Creation