GAME 7 Names Earthbound Brands Exclusive Licensing Agency

Source: License Global

GAME 7, a sports and performance lifestyle brand, has partnered with Earthbound Brands to enter more product categories and retail channels while capturing new audiences.

Co-founded by Mark Messier, Isaac Chera and Danny DeVito, GAME 7 has created a growing community through partnerships with the New York Rangers, New York Knicks and Madison Square Garden as well as original content, hospitality experiences and licensed apparel. In GAME 7’s next phase of growth, it will collaborate with Earthbound Brands to enter more product categories and retail channels while capturing new audiences.

“GAME 7 is founded on one of the most powerful ideas in sports – the moment when preparation, perseverance and performance matter most,” says Jeff Cohen, co-founder, chief executive officer, Earthbound Brands. “That message is universally understood and deeply resonates. We’re excited to build a licensing program that brings the GAME 7 brand to life through products and experiences that inspire consumers to be their best.”

Earthbound Brands is set to leverage the experience of the brand’s leadership team and lead a licensing strategy for GAME 7. It will focus on performance nutrition, athletic gear, toys and games, sporting goods, training and recovery, collectibles and other related categories.

“From the beginning, we’ve believed GAME 7 could become much more than a brand – it’s a mindset that resonates far beyond sports,” says Chera. “As we continue to grow, we’re focused on creating products and experiences that allow people to connect with that mentality in their everyday lives. Earthbound Brands shares our vision and has the expertise to help us build an authentic licensing program that reflects what GAME 7 stands for.”