Earthbound Brands Partners with Jessie James Decker to Drive Brand Expansion

Source: License Global

Earthbound Brands, a leading global licensing, product, and design agency, has been named the exclusive lifestyle licensing agent for Jessie James Decker. The partnership marks a significant step in expanding Decker’s growing lifestyle brand into a multi-category business. 

As a country music star, television personality, and entrepreneur, Decker has built a highly engaged audience through her authentic approach to family, food, and everyday living. Known for her blend of Italian, Southern, and Cajun-inspired comfort food, this approach comes to life in her New York Times bestselling cookbooks, Just Feed Me and Just Eat, which feature personal family recipes rooted in her heritage. She will further expand her culinary platform with the release of her new cookbook, The Secret Sauce: A Family Cookbook Seasoned with Love, arriving in October, while her Just Feed Me collection, available at Walmart, continues to bring her signature style into consumers’ homes. 

With a strong foundation already in place, the partnership with Earthbound Brands represents a natural next phase of growth. Earthbound Brands will leverage its expertise in licensing, product development, and retail strategy to bring her brand to life across new categories and retail channels. 

The program will span food and beverage, kitchenware and cookware, home décor, outdoor and garden, partyware, and more. 

“I’ve always loved creating things that bring people together and make everyday life feel a little more beautiful, whether that’s through food, entertaining, fashion, fitness, or the little details that turn a house into a home,” said Decker. “Partnering with Earthbound Brands feels like such a natural next step because they truly understand the heart behind everything I create and the connection I’ve built with my audience over the years. I’m so excited to continue expanding this world together and bring products and experiences to life that feel elevated, approachable, and authentically me.” 

“We’re incredibly excited to partner with Jessie and her husband, Eric,” said Jeff Cohen, co-founder and CEO of Earthbound Brands. “She has built one of the most authentic and engaged communities in the lifestyle space, and we see a tremendous opportunity to build on that foundation, translating her brand into products that extend her reach in meaningful ways.” 

The partnership will officially debut at Licensing Expo in Las Vegas, taking place May 19th–21st. Attendees can visit Earthbound Brands at booth A154 to learn more.

About Jessie James Decker 

Jessie James Decker is a singer, songwriter, TV personality, fashion designer, beauty and lifestyle entrepreneur and 2x New York Times best-selling author. She has emerged as a multi-platform powerhouse, balancing her personally designed fashion brand KITTENISH with her Just Feed Me cookware collection. Jessie made her acting debut in the holiday feature film Karen Kingsbury’s The Christmas Ring. She also appeared with her husband, former NFL star Eric Decker, in FOX’s hit series Special Forces: World’s Toughest Test. Jessie’s brand resonates world-wide, reflecting her family, her southern roots and, above all, her love for music. Whether she is in the kitchen or on stage, Jessie is a powerful force in the entertainment industry and beyond.