Case Study
The Pioneer Woman
Home, Lifestyle
Refreshing a beloved brand to celebrate a decade at Walmart.
In celebration of a decade-long partnership with Walmart, Ree Drummond sought to rejuvenate The Pioneer Woman collection. Her goal was to honor the brand’s roots while introducing a refined aesthetic that resonates with both longtime fans and new customers.
Ree partnered with Earthbound on a comprehensive brand refresh, including a redesigned logo, a cohesive style guide, and updated packaging.
The new branding aimed to blend her signature rustic charm with modern elegance, featuring new color palettes and timeless details.
Services Included:
- Brand Identity
- Logo Design
- Style Guide Creation
- Packaging Design and Development
- Photography Direction and Guidelines
Since 2015, the collection has brought Ree’s signature vintage-inspired aesthetic for every room in the house. With the relaunch, fans can expect an updated, more refined look while still honoring the rustic charm that made the collection a bestseller.” – The Pioneer Woman Magazine