Better Homes & Gardens

Better Homes & Gardens, a trusted name in home lifestyle content, wanted to expand their influence beyond publishing by creating a collection of home products. They envisioned a collection that would bring the Better Homes & Gardens style into customers’ homes while reflecting the publication’s editorial insights.

Building on the success of Earthbound’s product design and development program, Better Homes & Gardens brought in Earthbound to design the collection at Walmart and develop packaging for the growing brand.

In collaboration with Better Homes & Gardens’ publisher, Dotdash Meredith, Earthbound played a key role in the development process for brand packaging. Dotdash Meredith provided the creative direction, which Earthbound leveraged to create cohesive and functional packaging guidelines across all product categories.