Earthbound Brands Takes Huffy Beyond the Bike

Source: License Global

Earthbound Brands, a leading licensing, product design and creative agency, announces a licensing deal between Huffy and NINJA to introduce a BMX ramp designed to make riding bikes more fun. The collaboration, facilitated by Earthbound Brands, represents Huffy’s first outbound licensing initiative and marks a strategic expansion for the iconic bike brand with more than 130 years of history.

The program debuts with the Huffy Skyrider Jump Ramp, an 8-inch BMX ramp that extends Huffy’s presence beyond bikes and into action sports accessories. The launch signals a natural category expansion, pairing Huffy’s long-standing brand equity with NINJA’s credibility in durable, high-performance riding gear.

“This partnership demonstrates how licensing can extend a legacy brand into new categories while staying true to its DNA,” said Jeff Cohen, CEO of Earthbound Brands. “Huffy and NINJA share a passion for fun and adventure, and we’re proud to have helped bring this collaboration to life for riders and families.”

The Huffy Skyrider Jump Ramp is now available on ridelikeaninja.com, Amazon, and Walmart.com. Additional SKUs are planned for later this year, along with expanded retail placement as the program grows.

For Huffy, the launch represents a meaningful evolution of its brand strategy—extending its heritage in bikes into adjacent categories that support active play and skill development. For NINJA, the collaboration offers an opportunity to align with one of the most recognized names in biking while reaching new consumers.