Earthbound Brands Tapped as Exclusive Licensing Agent for Newman’s Own® Brand

Source: License Global

Earthbound Brands has been appointed as the exclusive licensing agency for the Newman’s Own brand, marking a strategic step to expand the beloved brand into new categories across food, beverage, and lifestyle. 

In 1982, Paul Newman founded the Newman’s Own brand, best known for its fan-favorite salad dressings, great-tasting products, and philanthropic pledge to “give it all away” to good causes. Newman’s Own Foundation continues Paul Newman’s commitment to use all the profits and royalties that it receives from the sale of Newman’s Own® branded products to help kids in need and their communities. To date, Paul Newman and Newman’s Own Foundation have donated more than $600 million to good causes. 

Through the partnership, Earthbound Brands will lead Newman’s Own brand licensing strategy and development, with a focus on extending the brand into additional grocery categories, including snacks, frozen foods, and beverages, as well as select lifestyle categories, including home and pet.  

Earthbound Brands is a recognized leader in licensing, product innovation, and design services. The addition of the Newman’s Own brand further strengthens Earthbound’s Food & Beverage portfolio, underscoring the agency’s expertise in driving brand growth within this category. 

“Newman’s Own has proven that a brand can lead with both quality and purpose,” said Jeff Cohen, co-founder and CEO of Earthbound Brands. “By expanding into new categories, we’re not only honoring that legacy, but we’re also helping drive additional support for Newman’s Own Foundation and its work.”  

Newman’s Own brand is known for great-tasting, high-quality food and beverage products for people and pets. Today, Newman’s Own branded products span across 13 categories, including salad dressings, frozen pizza, pasta sauces, salsa, refrigerated lemonades, cookies, coffee, and dog treats. 

“Newman’s Own has always believed that food can do more than taste good and be good — it can do good,” said Fabiana Gil, Executive VP, Licensing, Newman’s Own. “Through this partnership, we’re bringing that same commitment to new spaces, while staying true to our greater purpose of helping kids in need. More products mean more impact, and that’s the whole point.” 

The partnership reflects a shared commitment to thoughtful growth—extending the Newman’s Own brand into new spaces while preserving the authenticity and mission that has defined it for more than four decades.  

About Newman’s Own 

Newman’s Own® – the brand of great-tasting food made with great ingredients – has a greater purpose: helping kids in need. Our delicious, high-quality food and beverage products include salad dressings, frozen pizzas, cookies, coffee, pasta sauces, salsas, refrigerated lemonades, popcorn, dried fruit, and olive oil – as well as dog treats. Newman’s Own Foundation uses 100% of the profits and royalties it receives from the sale of these products to help kids in need and their communities. Learn more at NewmansOwn.com.