Case Study

Under the Canopy


Home | Loungewear | Creative Agency Branding

Refreshing a Pioneer in the sustainable home space.

As a pioneer in sustainable and organic textiles, Under the Canopy has believed in ethical production and environmental responsibility since the very beginning. When the brand transitioned from a retail-based model to direct-to-consumer, it needed to evolve for a new generation of conscious consumers.

Earthbound led a full creative transformation—redefining the brand identity, packaging, and product design direction, while building the foundation for a successful DTC business.

We developed the brand’s new online presence, including website design, digital content, and a strategic roadmap to connect more directly with consumers. We also crafted a modern creative direction anchored by a fresh color palette and cohesive typography system. To ensure consistency across all touchpoints, our team created photography and messaging guidelines that unified the brand across e-commerce, packaging, and marketing.

Services Included:

  • Brand Identity
  • Logo Design
  • Style Guide Creation
  • Product Direction
  • Packaging Design
  • Photography Direction and Guidelines

To support long-term growth, we introduced updated product direction across bedding, bath, and loungewear—bringing Under the Canopy’s sustainable luxury into every room of the home. 

The result was a revitalized brand that attracted new consumers and re-energized loyal customers, reinforcing Under the Canopy as a leader in sustainable living. 

This work demonstrates how our creative agency combined brand identity services with product design and development to craft an engaging experience across the full consumer journey.