The Pioneer Woman

Created by Ree Drummond, the Pioneer Woman is a lifestyle brand that has grown to encompass a widely successful Food Network television show, best-selling cookbooks and a magazine, all which celebrate her family-centric approach to cooking.

Building on this success, The Pioneer Woman expanded into the consumer goods market with the launch of a Cook and Dine program at Walmart. In less than two years, the brand was ready to expand into additional categories.

Ree partnered with Earthbound to grow the product assortment and find new ways to satisfy her passionate fanbase from furniture to kitchen and cooking.