10.20.26
WD-40® Brand and Duluth Trading Company Team Up for Limited-Edition Apparel and Accessories Collection
The partnership brings together two iconic heritage brands with a 10-piece collection built to get the job done.
Source: License Global
The collaboration was brokered by Earthbound Brands, the licensing agency for WD-40® Brand, and IMC Licensing, the licensing agency for Duluth Trading Co., and marks a new opportunity for both brands to connect with consumers through an unexpected lifestyle offering.
Inspired by the blue-and-yellow can that’s been a toolbox staple since 1953, the Duluth Trading x WD-40® Brand collection celebrates an icon that generations of doers have kept close at hand. The 10-piece collection brings the WD-40® Brand’s recognizable identity and personality to some of Duluth Trading’s signature products. The lineup includes graphic tees, hoodies, Buck Naked® underwear, hats, and other utility-inspired accessories.
The partnership represents a natural extension for WD-40® Brand beyond its core product categories, translating more than 70 years of brand recognition and consumer loyalty into apparel and everyday accessories. For Duluth Trading, the collection offers a fresh interpretation of its signature workwear and gear through a collaboration with a brand that shares its commitment to utility, quality, and innovation.
“For more than 70 years, WD-40® Brand has been there for the people who see a problem and get to work solving it,” said Dusan Racic, Director of Global Innovation at WD-40® Company. “This collaboration with Duluth Trading celebrates that same can-do spirit and gives our fans a new way to bring a little WD-40® Brand personality beyond the garage and workshop.”
The limited-edition Duluth Trading x WD-40® Brand collection is available at duluthtrading.com and in more than 60 Duluth Trading retail stores nationwide, while supplies last.
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