03.03.25 | Licensing
Rainbow Brite Wins “Doll of the Year” at the TOTY® Awards
The Toy Foundation™ honored the most creative and innovative toys during the 25th Anniversary Toy of the Year® Awards.
The Loyal Subjects’ 12″ Rainbow Brite Doll won the prestigious “Doll of the Year” award at The Toy Foundation™’s 25th Anniversary Toy of the Year® Awards.
The doll is part of a new classic Rainbow Brite product line that allows the iconic ’80s character to be enjoyed by fans of all ages – including today’s youth. Styled in colorful clothing, the plush toy features traditional play patterns that are infused with the character’s kindness, courage, and optimism.
With more than 800 industry leaders in attendance, the proceeds from the event support The Toy Association™‘s mission to deliver fun to millions of children when they need it the most. These charitable efforts support child-and youth-serving nonprofit organizations, including its related foundation, The Toy Foundation™.
Learn more about the Rainbow Brite licensing program in our case study.
Licensing at Earthbound
Earthbound is a full-service design and licensing agency. We work with some of the world’s most beloved and iconic brands to keep them evolving at the speed of retail. With 25 years of expertise in licensing, product and creative, brands and retailers trust us to thoughtfully expand their product ranges for new generations and categories.