04.09.24 | Client News
Huffy Names Earthbound to Spearhead Product Expansion and International Growth
Earthbound has been chosen as the exclusive global licensing agency for Huffy.
(New York, NY) – Earthbound, a leading product, design and licensing agency, today announced that it has been chosen as the exclusive global brand licensing agency for Huffy, one of the world’s most beloved and well-known bike brands.
For over 130 years, Huffy has offered an extensive assortment of innovative bikes, scooters, and ride-on toys, ranging from preschool scooters to the iconic Green Machine® to today’s popular eBikes. With the help of Earthbound, Huffy will now strategically expand into new product categories both domestically and in key international territories.
By leveraging Earthbound’s licensing industry experience and expertise, Huffy will continue to find new, innovative ways to bring excitement and adventure to consumers all over the world.
“Huffy is a revolutionary brand that re-defined what it meant to have fun. While they are a leader in the bicycle and wheeled goods industry, there’s an enormous opportunity to expand their reach into new categories domestically,” stated Jeff Cohen, co-founder and CEO of Earthbound. “We are also incredibly excited to partner with their team to expand the business on an international scale.”
About Huffy
Huffy Corporation is a privately held company celebrating more than 130 years in the bicycle business. The instantly recognized brand is sold at thousands of retail locations, shipping 5 million bicycles annually throughout the U.S. and more than 40 countries internationally. Huffy products are known for durability, comfort, and the fun memories made on trikes, scooters, bikes and ride-ons for every member of the family. Huffy Corporation is owned by United Wheels, a global holding company specializing in wheeled goods and outdoor brands. For more information, visit www.huffy.com
Licensing at Earthbound
Earthbound is a full-service design and licensing agency. We work with some of the world’s most beloved and iconic brands to keep them evolving at the speed of retail. With 25 years of expertise in licensing, product and creative, brands and retailers trust us to thoughtfully expand their product ranges for new generations and categories.