Earthbound Celebrates 25 Years of Bringing Brands to Life

Founded in 2000, during the rise of e-commerce, Earthbound has helped brands connect with consumers as the retail landscape has evolved.  

Within the first few years, we were credited with pioneering the class-to-mass movement that changed retail forever. We worked with luxury fashion designer, Isaac Mizrahi, to expand his brand through a diffusion line at Target. The collaboration drove $1B+ in sales during the first five years, making it one of the most successful partnerships in retail history. 

On the heels of this success, we began working with one of the nation’s top-selling magazines, Better Homes and Gardens, to design and develop a home collection at Walmart. Nearly a quarter century later, Better Homes and Gardens continues to be one of our longest-standing brand successes. 

Since then, we have shaped some of the world’s most iconic brands through our licensing, product design and creative services. We have designed tens of thousands of products, generating billions in retail revenue across industries such as home, fashion, food and beverage, and celebrity partnerships – working with visionaries like Martha Stewart, Drew Barrymore and Ree Drummond, The Pioneer Woman.  

“The past 25 years would not have been possible without the dedication of our team and the strength of our long-lasting partnerships,” says Jeff Cohen, co-founder and CEO of Earthbound. “Their trust, talent, and collaboration are what drives us forward.” 

Today, our portfolio features renowned brands, including Beautiful by Drew Barrymore, Girl Scouts, Hallmark, HUFFY, Rainbow Brite, Rivian and WD-40. Most recently, we have welcomed Welch’s and NFL stars, Shaquem and Shaquill Griffin, as new clients. With strategy and innovation at the forefront, we will continue to help these brands expand beyond their core offering and unlock unprecedented growth. 

“As we enter our next chapter, we are excited to expand the reach of our creative services.” adds Cohen. “We will now be offering our creative services to external clients, continuing to take a cohesive approach that delivers exceptional results for both brands and retailers.” 

Through our integrated design studio, we will deliver the right tools to help brands connect, everywhere they show up. This includes visual identity, packaging design, product design and other design services. Learn more about how we turn great ideas into unforgettable brands here – plus, see some of our recent work.  

To commemorate this milestone anniversary, we refreshed our branding with the launch of our new website. Looking forward, we will focus on expanding our reach across Licensing, Product and Creative.