Earthbound Announces Partnership with the Griffin Twins

Earthbound has been selected to represent NFL stars, Shaquem and Shaquill Griffin. Shaquem Griffin, the NFL’s first one-handed player, and his twin brother Shaquill, have taken the NFL by storm. Best known for their unrelenting devotion, they have captured the imagination of millions of football fans and physically challenged people around the world. But that desire doesn’t stop on the field.  

Now, in partnership with Earthbound, the brothers will tackle their next dream – creating inclusive products that accommodate those with disabilities. ​ 

Inspired by their passion for fashion, the twins are collaborating on an inclusive apparel line that ranges from athleisure and athleticwear to tailored suits. The line will put fashion first while also offering a parallel collection of adaptable apparel designed for those with disabilities.   

In 2024, the global market for adaptive clothing was valued at approximately $15.8 billion and is projected to reach around $29.8 billion by 2031. Driven by an increasing emphasis on inclusivity, there are boundless opportunities for expansion. 

“The Griffin Twins have made an enormous impact both on and off the field. We are honored to partner with them to help them extend their brand even further,” says Jeff Cohen, CEO of Earthbound. “With Shaquem competing in the upcoming Paralympics, there is no better time to explore licensing opportunities for training gear and apparel.”  

Earthbound will also help the brothers expand beyond apparel, exploring additional licensing opportunities in categories such as sporting equipment, footwear and more.  

To learn more about licensing opportunities for the apparel line and beyond, reach out to Earthbound or connect with them at the upcoming Licensing Expo in Las Vegas at Booth A154.  

Licensing Expo attendees can also meet the twins for a signing of their best-selling memoir, Inseparable: How Family and Sacrifice Forged a Path to the NFL on Wednesday, May 21st from 12-1pm at booth A154!  

 Plus, join Shaquem Griffin for “Game Changers,” a powerful conversation about determination and brotherhood, on Thursday, May 22nd at 10:30am in the License Global Theater.