Bombay Taps Earthbound Brands for Licensing Expansion

Source: License Global

Earthbound Brands was named the exclusive licensing agency for Bombay, the heritage home furnishings brand.

Founded in 1978 as a mail-order company, Bombay has long been recognized for blending classic design with contemporary style. Over the decades, it grew into a beloved, world-inspired luxury brand and prominent player in the furniture and home goods market.

The partnership will focus on growing Bombay’s licensing program through new home and lifestyle categories, including soft home, home textiles, furniture, accent furniture, lighting, rugs, flooring, candles, pet products and luggage. Building on the brand’s strong retail presence with leading home retailers, the program will also focus on expanding Bombay’s reach through new retail channels.

“Bombay has spent decades helping consumers create timeless, thoughtfully curated spaces,” says Jeff Cohen, co-founder and chief executive officer, Earthbound Brands. “We’re excited to partner with their team to build on that foundation by creating a cohesive collection of products that bring the brand into every corner of the home.”

“We’re very excited to be collaborating with Earthbound Brands to take Bombay to new heights,” says Jack Saadeh, president, GHP Group. “The brand has been in people’s homes for over 40 years, and there’s a lot more ahead of it.”