The Pioneer Woman brand has been rapidly expanding at Walmart. and needed an experienced, productfocused company to better manage the program for success. The brand partnered with Earthbound to manage all aspects of its licensing program.
Together, we are aligning with new suppliers based on core competencies within each category and utilizing the brand’s power to expand into new categories within Walmart. At the same time, we are relentlessly improving supplier communication and the development process, as well as product quality, packaging and more.