16billion

Capabilities

Earthbound uniquely combines a world class product design and development studio with a full service licensing agency to offer unprecedented growth potential.

 

Strategic Brand Analysis & Evaluation

Licensing Strategies & Execution

Market & Trend Research

Brand Book & Style Guide Development

Tactical Support of Brand's Advertising & Marketing Efforts

Product Sales Analysis & Review

Royalty Administration

Licensing Outreach & Deal Execution

In-House Legal

Product Design, Development & Sourcing

Graphic Design & Logo Development

Retail Merchandising & Assortment Planning

A BRIEF SNAPSHOT OF OUR WORK

Work

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We build game-changing brands, licensing programs, and technologies for the worlds largest corporations.

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Dupont
QVC
BJ's
Target
HSN
BHG
Walmart
Time Inc
SyFy
InStyle
Cooking Light
Isaac Target
TripAdvisor
P&G

About Us

Earthbound was founded in 2000 by a seasoned team of successful entrepreneurs with deep experience in the world of retail, brand licensing, and product design and development. Their significant business success in diverse but related fields, paired with their groundbreaking approach to licensing, set the stage for great success in the world of direct to retail licensing. Within its first 2 years Earthbound placed and launched the breakthrough partnership between Isaac Mizrahi and Target. Since then, Earthbound has placed and managed direct to retail and brand licensing programs with the world's largest retailers that have generated more than $16 billion in retail sales.

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Mission

To generate significant licensing and product revenue and increase brand value for our clients and brand partners. We achieve these goals by using our signature brand building methodology steeped in creativity, market awareness and diligent brand stewardship.

Values

Creativity, openness and diverse ideas and perspectives are at the core of everything we do.  We are determined to deal at the highest levels of integrity and respect for our clients, staff, retail and licensing partners.

Executives

Jeff Cohen

Jeff Cohen

Co-founder

Jeff spearheads the strategic direction, cultivation and management of Earthbound’s brands. He founded Earthbound with a new holistic vision for a licensing agency model that incorporates quality brand-building with full-service marketing, advertising and design functions emphasized in the process. Prior to founding Earthbound, Jeff was a key member of the expansion team for Conway’s Stores, Inc, a business founded by his father in 1942. During his 15 years at Conway, Jeff and his brothers grew the business from a two-store operation to a 16-store retail powerhouse employing over 1,400 people and generating revenues in excess of $170 million. During his time at Conway, Jeff directed all aspects of the business from logistics and operations to store design, site selection, product design and development, fashion direction and forecasting, visual display, marketing, advertising and human resources.

Jack Dweck

Jack Dweck

Co-founder

As the leader of our sales, business development and global brand expansion initiatives, Jack has developed the key relationships with brand owners and retailers that has allowed Earthbound, and the clients we serve, to grow rapidly. Prior to founding Earthbound LLC in 1999, Jack served for 30 years as Executive Vice President and eventually CEO of Arrow Trading Company. His major licensees obtained with Arrow included Givenchy, Pierre Cardin, Hershey Foods, English Leather, Burger King, Anheuser Busch and Ligget Meyer. Since 1985, Jack has assisted in the creation of major consumer promotions for Fortune 500 companies such as American Express, Phillip Morris, Time-Warner, Estee Lauder, Calvin Klein, and Kraft-General Foods.

Lisa Coffey

Lisa Coffey

Group Vice President

Lisa has over 20 years of retail experience.  In her current role, Lisa manages all product design and development functions for Earthbound’s direct to retail and licensing relationships.  She has been involved in numerous brand launches, including the hugely successful Better Homes and Gardens brand at Wal-Mart, and the complete Isaac Mizrahi Live lifestyle brand at QVC. Lisa began her career at Macy’s Merchandising Group and was there for over 13 years.  At Macys she progressed through multiple job functions and ultimately touched almost every facet of the product development and merchandising cycle in the Junior division, Trend and Fashion office, INC ladies line, and finally their New Business division.  In the New Business division Lisa worked with retail clients (both nationally and internationally), outside of Macy’s umbrella, to develop their own private label brand strategies and products.

Chet Ramnarain

Chet Ramnarain

CFO

Chet has over 25 years of experience as a financial manager in the world of retail and licensing. In his current role as CFO, Chet manages all facets of Earthbound’s operations from receivables to payables, and royalty and systems administration. Prior to his position at Earthbound, Chet was the CFO of Conway’s Stores, Inc. He was instrumental in growing Conway from an 18 to 100 store retail operation. Chet monitored and controlled financial services for Conway including; payables, company expenses, sales analysis, financial reporting as well as managing relationships with landlords, lenders and suppliers.

Jeff Cohen

Jeff Cohen

Co-founder

Jeff spearheads the strategic direction, cultivation and management of Earthbound’s brands. He founded Earthbound with a new holistic vision for a licensing agency model that incorporates quality brand-building with full-service marketing, advertising and design functions emphasized in the process. Prior to founding Earthbound, Jeff was a key member of the expansion team for Conway’s Stores, Inc, a business founded by his father in 1942. During his 15 years at Conway, Jeff and his brothers grew the business from a two-store operation to a 16-store retail powerhouse employing over 1,400 people and generating revenues in excess of $170 million. During his time at Conway, Jeff directed all aspects of the business from logistics and operations to store design, site selection, product design and development, fashion direction and forecasting, visual display, marketing, advertising and human resources.

Jack Dweck

Jack Dweck

Co-founder

As the leader of our sales, business development and global brand expansion initiatives, Jack has developed the key relationships with brand owners and retailers that has allowed Earthbound, and the clients we serve, to grow rapidly. Prior to founding Earthbound LLC in 1999, Jack served for 30 years as Executive Vice President and eventually CEO of Arrow Trading Company. His major licensees obtained with Arrow included Givenchy, Pierre Cardin, Hershey Foods, English Leather, Burger King, Anheuser Busch and Ligget Meyer. Since 1985, Jack has assisted in the creation of major consumer promotions for Fortune 500 companies such as American Express, Phillip Morris, Time-Warner, Estee Lauder, Calvin Klein, and Kraft-General Foods.

Lisa Coffey

Lisa Coffey

Group Vice President

Lisa has over 20 years of retail experience.  In her current role, Lisa manages all product design and development functions for Earthbound’s direct to retail and licensing relationships.  She has been involved in numerous brand launches, including the hugely successful Better Homes and Gardens brand at Wal-Mart, and the complete Isaac Mizrahi Live lifestyle brand at QVC. Lisa began her career at Macy’s Merchandising Group and was there for over 13 years.  At Macys she progressed through multiple job functions and ultimately touched almost every facet of the product development and merchandising cycle in the Junior division, Trend and Fashion office, INC ladies line, and finally their New Business division.  In the New Business division Lisa worked with retail clients (both nationally and internationally), outside of Macy’s umbrella, to develop their own private label brand strategies and products.

Chet Ramnarain

Chet Ramnarain

CFO

Chet has over 25 years of experience as a financial manager in the world of retail and licensing. In his current role as CFO, Chet manages all facets of Earthbound’s operations from receivables to payables, and royalty and systems administration. Prior to his position at Earthbound, Chet was the CFO of Conway’s Stores, Inc. He was instrumental in growing Conway from an 18 to 100 store retail operation. Chet monitored and controlled financial services for Conway including; payables, company expenses, sales analysis, financial reporting as well as managing relationships with landlords, lenders and suppliers.

Locations

New York Headquarters

156 Fifth Avenue, 10th Floor

New York, NY 10010-7751

646.873.3800

Bentonville

2201 East Central Ave, Suite #19

Bentonville, AR 72712

479.464.9966

Providence

365 Hope Street

Providence, RI 02906

401.274.8809

Tel Aviv

Toyota Tower, 65 Yigal Alon St.

Tel Aviv, 67443

+972.77.507.1011

 

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