Fieldcrest | Earthbound Brands


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The Task

Fieldcrest, an eminent bed and bath line at major department and specialty stores, had a three year absence from the market.

The Strategy

Re-launch the brand by creating a fresh logo, brand book and all new packaging

The Execution

Earthbound secured Target as an exclusive licensee across multiple categories including bed, bath and home décor.

The Success

Fieldcrest is now a best-in-class brand that generates hundreds of millions in sales annually, making it one of the most beloved home décor brands at Target in US and Canada.

Earthbound, LLC no longer manages Fieldcrest. The images are shown for historical purposes and in order to present Earthbound’s capabilities only. The Fieldcrest brand and images are currently owned by Iconix Brand Group.


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