Licensing Agent Appointed to Grow Brand Licensing Presence for Honda/Acura Automotive and Honda Powersports Brands
NEW YORK, September 7, 2016 – Earthbound Brands, a leader in brand management and licensing, today announces that it is getting into the driver’s seat with American Honda Motor Co., Inc. to steer the company’s licensing strategy. The agency has been tapped by the venerable brand to manage and build upon the existing licensing program for its Honda/Acura Automotive and Honda Powersports brands. The New York-based agency will look to build American Honda’s presence across a range of product categories in the U.S. effective immediately.
Earthbound Brands will assume control of the existing licensing program currently comprised of more than 100 partners across a variety of categories. With an eye forward to building a more robust merchandising program, Earthbound will concentrate on several core product categories including Lifestyle Apparel, Accessories, Motorcycle Gear and Equipment, Bicycles, Novelty Products, Appliances and Electronics, Auto Care and Accessories, Toys and Games, and Gaming.
“American Honda is a powerhouse in the automotive and powersports industries, long known for reliability and superlative products, we feel that success should translate at retail too,” said Earthbound Brands CEO Jeffrey Cohen. “We have built our reputation on extending the reach of corporate brands through smart, strategic licensing programs and think we’ll be able to use this focus and expertise to do the same for American Honda.”
American Honda was, “Looking for a partner that understands our brands and can develop an integrated licensing program that strategically strengthens and extends our brands,” said David Heath, Senior Manager Brand Licensing and Corporate Marketing Programs, American Honda Motor Co., Inc. “We look forward to working with Earthbound to accomplish these goals.”
American Honda joins a roster of corporate brands at Earthbound Brands that include DuPont, Cooking Light, Better Homes and Gardens, Cover Girl, InStyle, and others. The company started in 2000 and launched the breakthrough partnership between Isaac Mizrahi and Target, creating the model for celebrity/retail collaborations to come.