December 2018 | Earthbound Brands

Ford Appoints Earthbound as New Licensing and Brand Extension Agency

NEW YORK, Dec. 18, 2018 /PRNewswire/ — Earthbound, a leading product design, licensing and brand growth company, today announced a new global agreement with Ford Motor Company, the iconic automaker with legendary nameplates including F-150 and Mustang, as well as exciting new vehicle launches on the horizon in 2019 and beyond.

(PRNewsfoto/Earthbound)
(PRNewsfoto/Earthbound)

Earthbound will assume control of the existing licensing program across all categories including Lifestyle Apparel, Accessories, Electronics, Auto Care and Accessories, Toys and Games, Interactive, and more. Through this new agreement, Earthbound will leverage their product design, retail and brand building expertise to maximize the current licensing programs with a strong focus on product while also exploring new opportunities.

“We are thrilled to be chosen to work with Ford on the next phase of their licensing and brand development initiatives,” said Earthbound Founder/Co-Chairman Jeffrey Cohen. “We believe there is enormous untapped potential in Ford’s world renowned portfolio of brands, and we are excited to work with the Ford licensing and marketing teams to unleash that potential.”

About Earthbound 
Earthbound is a leading product design, licensing, and brand building company, founded in 2000 and headquartered in New York City, with additional offices in Bentonville AR, Providence RI, and Tel Aviv. For more information please visit www.earthboundbrands.com

For media inquiries, please contact:
Ryane Montanez
Marketing Director
Ryane@earthboundllc.com 
646-813-3671

For new business opportunities, please contact:
Abe Cohen
Director, Business Development
Abe@earthboundllc.com 
646-873-3820

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