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• The Original Viral Mystery Squishy Dumplings Build Global Momentum

  10.08.26

  The Original Viral Mystery Squishy Dumplings Build Global Momentum

  Bioworld signs on as the viral sensation’s first international licensee, kicking off a growing global licensing program.

  Source: Licensing International

  The Original Mystery Squishy Dumplings, RMS’s fast-growing collectible brand, has secured Bioworld as its first international licensee, marking a major step in the brand’s expansion beyond the toy aisle. 

  Known for their signature squishy feel and collectible characters, The Original Viral Mystery Squishy Dumplings have quickly built a fanbase around the world, creating a strong foundation to extend the brand into new categories and markets. 

  As a leading global manufacturer of lifestyle licensed apparel and accessories, Bioworld specializes in translating fan-favorite brands into products consumers can wear, carry and bring into their everyday lives. That expertise makes them a natural partner as Mystery Dumplings evolves from a viral collectible into a broader lifestyle brand. 

  Through the partnership, Bioworld will bring the world of Mystery Dumplings to life across the UK and Europe through daywear, nightwear, footwear, bags and backpacks, accessories and homewares, with products beginning to launch in Q4 2026. 

  The collection will extend the personalities and playful appeal of the Mystery Dumplings characters, giving fans new ways to experience the brand.  

  This is just the beginning, with more partnerships, categories and markets on the horizon for The Original Viral Mystery Squishy Dumplings. 

  The deal was brokered by Earthbound Brands in partnership with its EMEA partner, Maximum Licensing. 

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  From Viral Toy Craze to Lifestyle Brand: Earthbound Brands to Expand Mystery Squishy Dumplings

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  Heaven Hill Brands, One of America’s Most Iconic Spirits Companies, Names Earthbound Brands Exclusive Licensing Agency

• The Business of Celebration: Hallmark Licensing Program

  09.28.26

  The Business of Celebration: Hallmark Licensing Program

  Earthbound Brands, in partnership with Hallmark, is expanding the Hallmark brand into a diverse range of product categories through a growing portfolio of 20 licensing partners.

  Source: License Global

  Earthbound Brands, in partnership with Hallmark, is expanding the Hallmark brand into a diverse range of product categories through a growing portfolio of 20 licensing partners. 

  For more than a century, Hallmark has helped people celebrate life’s most meaningful moments through their products, programming, and brand experiences.  

  Now, the emotional connection that has marked Hallmark for generations is helping bring Hallmark into new product categories, new retailers and more everyday moments. 

  Through this partnership, Earthbound Brands has expanded the Hallmark licensing program to include 20 licensing partners across home décor, gifts, apparel, jewelry, pet products, partyware and other lifestyle categories. The program reached major retailers nationwide including T.J. Maxx, Michaels, Target, Walmart, Kohl‘s, Amazon and Dollar General stores under Simply For You by Hallmark. 

  Growing Beyond the Holidays

  While Hallmark has long been synonymous with holiday celebrations, today’s licensing strategy is focused on expanding the brand’s presence among everyday celebration moments. 

  The program is building a cohesive lifestyle portfolio that allows consumers to experience the Hallmark brand throughout the year from decorating a home and celebrating milestones, to gifting, entertaining, and everyday living. 

  Now, Hallmark’s growing portfolio includes: 

  • 37 Orchard, Apparel & Accessories  
  • Horizon Group, Home Decor & Novelty 
  • Lifetime Brands, Home 
  • Mainstream, Home 

  Designing the Hallmark Experience

  Earthbound Brands works alongside Hallmark and its licensing partners to transform the brand’s unique artwork, patterns and creative assets into thoughtfully designed consumer products. Together, the teams have explored archival Hallmark designs, drawing from decades of illustrations to inspire collections spanning home décor, partyware, gifts and more. 

  From establishing category-specific creative direction to developing comprehensive style guides, the teams have created a cohesive design system that allows Hallmark’s distinctive visual identity to translate seamlessly across a growing portfolio of licensed products while remaining authentic to each category. 

  “One of the most rewarding parts of the process was finding inspiration from archival Hallmark designs and discovering new ways to bring those beloved illustrations and design elements to life,” said Lisa Coffey, Executive Vice President of Earthbound Brands. “Every collection was an opportunity to honor the brand’s heritage while creating products that feel fresh, relevant and unmistakably Hallmark.” 

  Through a combination of creative strategy, product design, and licensing, the program continues to introduce new ways for consumers to experience the Hallmark brand. 

  By the end of the year, Hallmark’s licensed programs will be available in more than 30,000 retail doors nationwide, including Michaels, Dollar General, and TJX stores. 

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  Earthbound Builds Brands for a Dynamic Retail Landscape

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  Celebrate the Season with Hallmark’s Spring Collection

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  Earthbound Brands and Hallmark Make Spirits Bright with New Holiday Licensing Program

• Ree Drummond Just Dropped Another Fall Clothing Collection at QVC

  09.25.26

  Ree Drummond Just Dropped Another Fall Clothing Collection at QVC

  Earthbound Brands Sr. Design Director Sal Trinidad joined Ree Drummond on air to share a closer look at the collection and the inspiration behind it.

  Source: The Pioneer Woman

  Just when you thought your fall closet was ready, Ree Drummond has gone and added another helping—and like a second scoop of mashed potatoes at the dinner table, who’s going to say no?

  After launching her first fall clothing collection of the year in August, Ree is back at QVC with another round of autumn-ready styles, including cozy sweaters, pretty tops, easy layers, classic jeans, corduroy, and even a dress or two for good measure. Basically, it’s all the good stuff.

  And naturally, she’s added all those little details that make her clothes feel like Ree: pretty embroidery, playful trims, comfy textures, and easygoing silhouettes made for actual fall living. Think pieces you can layer up on a chilly morning, throw on with your favorite jeans and boots, and reach for again and again as the weather gets cooler.

  And what goes better with your favorite jeans and boots than a pretty top? Ree has plenty of them in this collection, from an embroidered button-front blouse and lace-trimmed V-neck to a smocked-sleeve knit top, all with darling details, of course. There’s also an easy cotton-modal tank for layering under your favorite sweaters and jackets—because fall dressing is all about the layers!

  Speaking of sweaters, this collection has a variety to choose from there, too. You’ll find embroidered pullovers, pretty jacquard knits, classic V-necks, and cozy cardigans that you’ll look forward to pulling out when the temperature drops.

  Oh, and there’s the 100% cotton midi dress and knit denim dress, because sometimes you just want to put on one thing and be done. They both have ruffled cuffs, pretty smocking, and a breezy tiered skirt that moves beautifully as you go about your day. And pockets! Actual pockets, people! Just add boots and a cozy cardigan, and you’ve got an easy autumn outfit ready to go.

  And then there’s corduroy, the fabric that practically screams fall. Ree’s collection includes a classic corduroy chore jacket and full-length corduroy pants in both regular and petite sizing. Wear them separately or go all in with the matching look. Fall only comes around once a year, folks.

  Earthbound Brands Sr. Design Director Salvador Trinidad joined Ree Drummond and QVC host Chelsea Phillips Reid on air to share a closer look at the collection and the inspiration behind it.​

  From cozy sweaters and corduroy jackets to signature denim and dresses, we’re proud to help bring the brand to life through collections that capture Ree’s signature style.

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• Heaven Hill Brands, One of America’s Most Iconic Spirits Companies, Names Earthbound Brands Exclusive Licensing Agency

  09.23.26

  Heaven Hill Brands, One of America’s Most Iconic Spirits Companies, Names Earthbound Brands Exclusive Licensing Agency

  The partnership will bring iconic heritage spirits brands into new food, beverage and lifestyle categories.

  Source: BevNet

  Heaven Hill Brands, the nation’s largest independent, family-owned and led spirits company, has appointed Earthbound Brands as its exclusive licensing agency. 

  Founded in 1935, Heaven Hill has grown from a single Bourbon barrel into the world’s second-largest holder of Kentucky Bourbon and third-largest supplier of Tequila while remaining family-led across three generations. Today, its portfolio spans American Whiskey, Vodka, Tequila, Rum, Canadian Whisky, Liqueurs and more. 

  The partnership will bring Heaven Hill’s portfolio of award-winning spirits brands into new food, beverage and lifestyle categories. Their portfolio includes brands like Elijah Craig Bourbon, Deep Eddy Vodka, Tequila Ocho, Evan Williams Bourbon, Lunazul Tequila and Hpnotiq. 

  Earthbound Brands will lead a licensing strategy that leverages the distinct positioning and consumer recognition of each brand to reach new categories, experiences and retail channels. 

  “With more than 90 years of heritage, Heaven Hill Brands has an incredibly powerful platform for growth,” said Jeff Cohen, co-founder and CEO of Earthbound Brands. “The scale and equity of the portfolio have been built with tremendous care over generations, and we’ll bring that same level of intention to extending these brands into new categories.” 

  The program builds on a milestone year for Heaven Hill, which celebrated its 90th anniversary in 2025 and marked a return to distilling Whiskey in Bardstown, Kentucky, with the opening of the Heaven Hill Springs Distillery. 

  “Our brands have earned deep consumer loyalty over generations, and this partnership with Earthbound gives us a thoughtful path to meet consumers in new places and new ways,” said Matt Blevins, Chief Marketing Officer, Heaven Hill Brands. “We’re excited to extend our brand’s reach while staying true to what makes them special.” 

  With the addition of Heaven Hill Brands, Earthbound Brands continues to grow its food and beverage portfolio, bringing more than 25 years of expertise across licensing, product design and development, and creative strategy. 

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  A Recipe for Growth: Zaro’s Names Earthbound Brands Exclusive Licensing Agent 

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  Earthbound Brands Tapped as Exclusive Licensing Agent for Newman’s Own® Brand 

• Home Textiles Today and HFPA Foundation Gala Honor Earthbound Brands for its Creative Brand Strategies

  9.17.26

  Home Textiles Today and HFPA Foundation Gala Honor Earthbound Brands for its Creative Brand Strategies

  Earthbound Brands, a leading licensing and product design agency, will be honored with the 2026 “Behind the Seams Award” during the industry’s market gala in September.

  Source: Home Textiles Today

  Earthbound Brands, a leading licensing and design agency, will be honored with the 2026 “Behind the Seams Award” during the industry’s market gala in September.

  For more than 25 years, the company has helped brands growth through brand development, creative strategy, product innovation, and retail expansion. Earthbound partners with leading brands and major retailers nationwide to create consumer-driven products across home, fashion, lifestyle, and more by combining trend insights with creative thinking and retail expertise.

  The September market cocktail gala – co-presented by the HFPA Foundation and HTT– will bestow 5 honors as part of the annual HFPA Foundation scholarship fundraising event.

  The gala event will be a lively two-hour evening affair featuring cocktails, hors d’oeuvres, an introduction of students from scholarship’s beneficiary institutes, and the presentation of the 2026 Home Excellence award to five honorees – including retailers and suppliers.

  The HFPA Foundation, established in 1996, has provided scholarships to more than 250 students since its inception.  Currently, the Foundation awards scholarships to students enrolled in surface design or home product marketing courses of study at the Fashion Institute of Technology (FIT) and Thomas Jefferson University.

   

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• Shaquill and Shaquem Griffin’s Y.O.U. Brand Breaks Barriers with Volto Santo Apparel Capsule

  09.09.26

  Shaquill and Shaquem Griffin’s Y.O.U. Brand Breaks Barriers with Volto Santo Apparel Capsule

  NFL stars Shaquem and Shaquill Griffin are taking their vision beyond the field with the launch of their first-ever inclusive apparel collection.

  As the Seattle Seahawks return to the national stage to open the NFL season, former Seahawk Shaquem Griffin and his twin brother, current Seahawks player Shaquill Griffin, are taking their vision beyond the field with the launch of their first-ever inclusive apparel collection. 

  Bringing together the Griffins’ newly launched Y.O.U. (You. Others. Us.) brand and Volto Santo, the adaptive lifestyle apparel brand founded by former Para snowboarder Pat DeCrescenzo, the collaboration blends streetwear, sportswear and adaptive design to deliver everyday style without compromising functionality. 

  It also marks the debut of Y.O.U., a brand created by the Griffin brothers to challenge barriers through inclusive products, design, and storytelling. Drawing on Shaquem’s experience as the first one-handed player in NFL history and the brothers’ shared commitment to creating greater opportunities for people with disabilities, Y.O.U. aims to bring inclusion into the broader cultural conversation. 

  

  

  Designed for active, everyday life, the capsule pairs versatile style with ease of dressing and functionality. Each piece incorporates adaptive solutions that can benefit a wide range of consumers, not only those living with disabilities. 

  The full collection, featuring shirts, sweatshirts, hoodies, and tracksuits, is now available at voltosantoclothing.com. 

  For the Griffins and DeCrescenzo, the launch represents the first step in a broader effort to bring inclusive design into the mainstream and demonstrate that accessibility and great design can—and should—go hand in hand. 

  The collection was brought to life in partnership with Earthbound Brands, the Griffin brothers’ exclusive licensing agency.  VP of Licensing Kristen Payne sat down with Shaquem to talk about his journey, what drives him and the vision behind what comes next. Check out the interview here.

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• Earthbound Brands Named Exclusive Licensing Agency for Hutch

  08.31.26

  Earthbound Brands Named Exclusive Licensing Agency for Hutch

  The partnership will expand the contemporary fashion brand into new lifestyle categories including footwear, handbags, accessories, fragrance, home and more.

  Source: License Global

  Earthbound Brands, a leading global brand licensing, product design and creative agency, has been named the exclusive licensing agency for contemporary fashion brand Hutch. 

  Known for its effortless femininity, bold prints and flattering silhouettes, Hutch has cultivated a devoted following among women seeking elevated, versatile fashion designed for life’s most memorable moments. Since its founding, the brand has become a destination for contemporary occasion dressing while expanding into ready-to-wear, swimwear, outerwear and bridal collections. With an inclusive size range from XXS-3X and sizes 00-22, Hutch is committed to creating beautiful, day-to-night looks for women of all body types.  

  Today, Hutch is carried by leading retailers including Anthropologie, Nordstrom, Saks Fifth Avenue, Free People, Evereve, Nuuly, and Rent the Runway.  

  Through the partnership, Earthbound Brands will lead the expansion of Hutch into new lifestyle categories including footwear, handbags, accessories, fragrance, athleisure, intimates, sleepwear and home. 

  “Great fashion brands are defined by how they make people feel,” said Jeff Cohen, co-founder and CEO of Earthbound Brands. “ Hutch has built a brand that makes women feel confident, included and empowered, and we’re excited to thoughtfully expand that sentiment into new lifestyle categories.” 

  Founded in New York, Hutch has earned recognition for contemporary collections that balance modern style with timeless sophistication. The brand has been featured in leading fashion publications and worn by celebrities and tastemakers including Venus Williams, Lucy Hale, Paige Desorbo, and Danielle Pinnock. 

  “Since the beginning, Hutch has been about creating pieces that help women feel confident and beautiful for the moments that matter most. As the brand has grown, we’ve realized that philosophy extends far beyond fashion. Our customer looks to Hutch not just for what she wears, but for how she wants to feel,” said Daniel Saponaro, owner of Hutch. “Partnering with Earthbound allows us to thoughtfully bring that same sense of beauty, optimism, and confidence into new lifestyle categories while staying true to everything that has defined Hutch from the beginning.”  

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• Bombay Taps Earthbound Brands for Licensing Expansion

  08.24.26

  Bombay Taps Earthbound Brands for Licensing Expansion

  The partnership aims to expand the heritage home furnishings company into new home and lifestyle categories and retail channels.

  Source: License Global

  Earthbound Brands was named the exclusive licensing agency for Bombay, the heritage home furnishings brand.

  Founded in 1978 as a mail-order company, Bombay has long been recognized for blending classic design with contemporary style. Over the decades, it grew into a beloved, world-inspired luxury brand and prominent player in the furniture and home goods market.

  The partnership will focus on growing Bombay’s licensing program through new home and lifestyle categories, including soft home, home textiles, furniture, accent furniture, lighting, rugs, flooring, candles, pet products and luggage. Building on the brand’s strong retail presence with leading home retailers, the program will also focus on expanding Bombay’s reach through new retail channels.

  “Bombay has spent decades helping consumers create timeless, thoughtfully curated spaces,” says Jeff Cohen, co-founder and chief executive officer, Earthbound Brands. “We’re excited to partner with their team to build on that foundation by creating a cohesive collection of products that bring the brand into every corner of the home.”

  “We’re very excited to be collaborating with Earthbound Brands to take Bombay to new heights,” says Jack Saadeh, president, GHP Group. “The brand has been in people’s homes for over 40 years, and there’s a lot more ahead of it.”

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• From Viral Toy Craze to Lifestyle Brand: Earthbound Brands to Expand Mystery Squishy Dumplings

  08.05.26

  From Viral Toy Craze to Lifestyle Brand: Earthbound Brands to Expand Mystery Squishy Dumplings

  The squishy sensation that took social media by storm enters its next chapter through a global lifestyle and character licensing program.

  Source: The Toy Book

  Earthbound Brands, a leading global licensing, product design and creative agency, has been named the exclusive licensing agency for RMS’ Mystery Squishy Dumplings, one of the world’s fastest-growing collectible brands. 

  Fueled by billions of social media views, viral unboxing videos, limited-edition drops and a growing cast of collectible characters, Mystery Squishy Dumplings has become a global phenomenon with more than 40 million units sold worldwide.  

  Now, Earthbound Brands will lead the expansion of Mystery Squishy Dumplings into new product categories spanning toys and games, apparel, accessories, home, food and more, building an evergreen licensing program designed to grow alongside the brand’s expanding world of characters and content. In addition to consumer products, Earthbound will drive licensing opportunities across entertainment, publishing, and other strategic brand extensions. 

  “Few brands capture this level of consumer excitement as quickly as Mystery Squishy Dumplings has,” said Jeff Cohen, co-founder and CEO of Earthbound Brands. “The brand has built an incredibly passionate fanbase, and we’re excited to build on that momentum through new products that give fans even more ways to engage with the characters they love.” 

  Developed by RMS, a global toy company with more than 40 years of experience creating fun and innovative products, Mystery Squishy Dumplings is sold at leading retailers worldwide including Five Below Target, Walmart and Amazon. 

  “It’s been incredible to watch Mystery Squishy Dumplings transform from a viral hit into a brand with sustained global demand,” said Zack Farber, CEO of RMS International. “We’ve always believed the brand had the potential to extend far beyond toys, and Earthbound Brands has the expertise to help us build a strategic licensing program that will reach consumers in entirely new ways.” 

  As the Mystery Squishy Dumplings universe continues to grow, the partnership marks the next step in the brand’s evolution from viral collectible to enduring franchise.

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• GAME 7 Names Earthbound Brands Exclusive Licensing Agency

  07.27.26

  GAME 7 Names Earthbound Brands Exclusive Licensing Agency

  The partnership aims to expand the multi-platform sports and performance lifestyle brand across new product categories.

  Source: License Global

  GAME 7, a sports and performance lifestyle brand, has partnered with Earthbound Brands to enter more product categories and retail channels while capturing new audiences.

  Co-founded by Mark Messier, Isaac Chera and Danny DeVito, GAME 7 has created a growing community through partnerships with the New York Rangers, New York Knicks and Madison Square Garden as well as original content, hospitality experiences and licensed apparel. In GAME 7’s next phase of growth, it will collaborate with Earthbound Brands to enter more product categories and retail channels while capturing new audiences.

  “GAME 7 is founded on one of the most powerful ideas in sports – the moment when preparation, perseverance and performance matter most,” says Jeff Cohen, co-founder, chief executive officer, Earthbound Brands. “That message is universally understood and deeply resonates. We’re excited to build a licensing program that brings the GAME 7 brand to life through products and experiences that inspire consumers to be their best.”

  Earthbound Brands is set to leverage the experience of the brand’s leadership team and lead a licensing strategy for GAME 7. It will focus on performance nutrition, athletic gear, toys and games, sporting goods, training and recovery, collectibles and other related categories.

  “From the beginning, we’ve believed GAME 7 could become much more than a brand – it’s a mindset that resonates far beyond sports,” says Chera. “As we continue to grow, we’re focused on creating products and experiences that allow people to connect with that mentality in their everyday lives. Earthbound Brands shares our vision and has the expertise to help us build an authentic licensing program that reflects what GAME 7 stands for.”

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• Thin Mint Doughnuts! Krispy Kreme and Girl Scouts Announce Collaboration

  07.07.26

  Thin Mint Doughnuts! Krispy Kreme and Girl Scouts Announce Collaboration

  Krispy Kreme is reimagining Thin Mints, Lemon-Ups and Caramel DeLites (or Samoas) cookies as doughnuts.

  Source: TODAY.com

  Could a Girl Scout cookie be even more enticing if it’s in Krispy Kreme doughnut form?

  Krispy Kreme and Girl Scouts of the USA just announced a “mint”-to-be collab — a whole doughnut collection inspired by iconic Girl Scout Cookie flavors.

  The Girl Scout Cookie Inspired Dozen is available beginning today, July 7, but just like the Thin Mints chilling in the icebox alongside your ice cream and frozen waffles, it’s only here for a limited time.

  Here are the doughnut versions of the cookies that tiny, uniformed entrepreneurs hawk at supermarket entrances every year:

  • Thin Mints Doughnut: An Original Glazed doughnut is dipped in chocolate icing, topped with Thin Mints cookie crumbles and dark chocolate chips, and a drizzle of mint green icing.
  • Lemon-Ups Doughnut: An unglazed shell doughnut is filled with Lemon Crisp Kreme filling, dipped it in lemon-flavored icing and finished it with a lemon-inspired design.
  • Coconut Caramel Doughnut: A riff on Samoas (or Caramel deLites, depending on your location), this Original Glazed doughnut is dipped in chocolate icing and topped with coconut and caramel.

  Alison Holder, chief brand and product officer at Krispy Kreme, called this collection “iconic” and added that the nostalgia baked into each doughnut is a “fun way to bring those familiar favorites” to fans of the cookies.

  The Girl Scout Cookie Inspired Dozen will be available in-shop and for pickup or delivery via Krispy Kreme’s app and website.

  Customers can buy them individually or by the dozen while supplies last, and a six-pack of three Thin Mints doughnuts and three Original Glazed doughnuts will also be delivered to select retailers.

  Who’s ready to see if the Thin Mint doughnut is better frozen like its cookie sisters? We sure are.

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• Ree Drummond Expands Brand with The Pioneer Woman Chocolate Collection

  06.29.26

  Ree Drummond Expands Brand with The Pioneer Woman Chocolate Collection

  The Pioneer Woman confectionery line will be at specialty, gift and gourmet retailers in the U.S.

  Source: License Global

  Lifestyle personality, bestselling cookbook author and entrepreneur Ree Drummond, also known as The Pioneer Woman, is bringing her signature style to the world of fine confections with the launch of The Pioneer Woman Chocolate Collection by Sweet Shop USA. The collection, which features a hand-developed assortment of Drummond’s favorite flavors, was developed in partnership with Earthbound Brands. 

  The launch marks an exciting expansion of the The Pioneer Woman brand into the premium confectionery category, building on Drummond’s longstanding connection with consumers who appreciate quality, charm, and a touch of sweetness in everyday living. 

  Crafted in partnership with Sweet Shop USA, known for its small-batch craftsmanship and high-quality ingredients, the thoughtfully curated assortment ranges from $9 to $50. 

  The collection blends timeless chocolate traditions with Drummond’s signature approachable elegance. From decadent truffle assortments to seasonal gift boxes, each item reflects her passion for bringing people together. 

  “Anyone who has watched my cooking show or enjoyed my cookbooks through the years knows that I have a lifelong love of all things chocolate,” says Drummond. “After tasting and making countless recipes over the decades, I’m so excited to offer this chocolate collection – it’s absolutely delicious and reflects the desserts I make it my own kitchen.” 

  The full assortment will begin shipping out to specialty, gift and gourmet retailers in the U.S., including select Dillard’s department stores, this June. 

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