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We’ve been doing this for a while now.

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Years in business


The Latest

July 10 — 2024

Café Valley Releases Girl Scout-inspired Cupcakes

Read the latest

Who We Are

Earthbound is the industry’s most experienced, trusted, and respected brand licensing and product design company, with a passion for creating a competitive edge through the evolution and expansion of brands. Our seasoned, innovative, and agile capabilities deliver superior results while maintaining our uncompromising values which place people first, embrace change, and act with humility and integrity.


Earthbound launched in 2000 with an entirely new perspective to brand building. Since pioneering the direct-to-retail model with Isaac Mizrahi’s trailblazing launch at Target, we’ve worked with some great clients to build some great brands for some great companies. Along the way, we’ve even built some of our own.

Our truths.

Place People First for trusted teamwork.

Embrace Change to deliver with excellence.

Act with Integrity and Humility.


Jeff Cohen


Jeff spearheads the strategic direction, cultivation, and management of Earthbound’s brands as the company’s co-founder and president. He launched Earthbound with a new holistic vision for a licensing agency model that incorporates quality brand-building with full-service marketing, advertising, and design functions emphasized in the process. Prior to Earthbound, Jeff was a key member of the expansion team for Conway’s Stores, Inc, a business founded by his father in 1942.


During his 15 years at Conway, Jeff and his brothers grew the business from a two-store operation to a 16-store retail powerhouse employing over 1,400 people and generating revenues in excess of $170 million. During his time at Conway, Jeff directed all aspects of the business, from logistics and operations to store design, site selection, product design and development, fashion direction and forecasting, visual display, marketing, advertising, and human resources.

Jack Dweck


As co-founder of Earthbound, Jack has developed key relationships with major retailers, brand owners, and technology developers that have allowed the business and its clients to grow rapidly. Prior to Earthbound, Jack served as EVP and eventually a Principal and CEO of Arrow Trading Company, Inc., which created, manufactured, and imported product for retailers and premium users.


At Arrow, Jack secured exclusive licenses for the company, which included Givenchy, Pierre Cardin, Coca-Cola, Hershey Foods, and Anheuser Busch brands. He also assisted in creating major promotional programs for Fortune 500 companies and supplied premiums for companies such as American Express, RJ Reynolds, Phillip Morris, Lorillard, Hertz, Time Inc., Estee Lauder, Calvin Klein, and Kraft-General Foods.

Lisa Coffey


A retail veteran with over 28 years of experience, Lisa manages all product design and development functions for Earthbound’s direct to retail and licensing relationships. She’s been involved in numerous brand launches, including the hugely successful Better Homes and Gardens brand at Walmart and the complete Isaac Mizrahi Live lifestyle brand at QVC.


Lisa’s career began at Macy’s Merchandising Group, where she spent more than 13 years progressing through multiple job functions, ultimately touching almost every facet of the product development and merchandising cycle in the Junior division, Trend and Fashion office, INC women’s line, and New Business division. As a highlight in New Business, Lisa worked with both national and international retail clients outside of the Macy’s umbrella to develop their own private label brand strategies and products.

Chet Ramnarain


Chet has over 30 years of experience as a financial manager in the world of retail and licensing. In his current role, he manages all facets of Earthbound’s operations, from receivables to payables to royalty and systems administration. Prior to his position at Earthbound, Chet was the CFO of Conway’s Stores, Inc., where he was instrumental in growing the company from an 18- to 100-store retail operation.


Chet monitored and controlled financial services for Conway, including payables, company expenses, sales analysis, and financial reporting as well as managing relationships with landlords, lenders, and suppliers.


Shaping home product from editorial insights.

Strategy | Market & Trend Research | Licensing Outreach & Deal Execution | Retail Merchandising & Assortment Planning | Brand Book & Style Guide Development | Product Design & Development

The Challenge

The early 2000s saw the launch of the country’s top shelter magazine, Better Homes and Gardens, in Walmart stores in Lawn and Garden. In order to maintain the business, the brand soon needed to revive, broaden, and expand its product licensing program. But as a magazine property, it didn’t have the design capabilities to do so.

The Strategy

To concept and create a lifestyle collection of home products, a collaboration was in order: the editorial and creative services of Better Homes and Gardens and Earthbound’s product design and development teams. In addition, Earthbound would employ the magazine’s marketing power to drive awareness and traffic to Walmart. 

The Execution

Working side by side with the magazine and Walmart, Earthbound successfully repositioned the brand within stores. We grew the product offering into a complete collection featuring furniture, bedding, bath, window, home décor, outdoor furnishings, lighting, dinnerware, and tabletop.

The Success

Our repositioning program inspired Walmart to adopt Better Homes and Gardens as a key lifestyle brand within their home assortment—and continues to do so today. The brand has enjoyed over 10 years of growth and still partners with Earthbound to design and develop thousands of SKUs for the program each year.


Satisfying a passionate fanbase.

Strategy | Market & Trend Research | Licensing Outreach & Deal Execution | Retail Merchandising & Assortment Planning | Brand Book & Style Guide Development | Product Design & Development | Packaging

The Challenge

Already successful within its core television, book, and magazine categories, The Pioneer Woman brand launched as a licensed program at Walmart in Cook and Dine. In less than two years, the brand expanded beyond the expected categories—and Ree Drummond, The Pioneer Woman herself, tapped Earthbound to help her capitalize on her products’ potential. The goal? To maximize the categories the brand was already in, then expand beyond to satisfy a passionate fanbase.

The goal? To maximize the categories the brand was already in, then expand beyond to satisfy a passionate fanbase.

The Strategy

We needed dedicated teams: a design and development group to control the product assortment and ensure stewardship and consistency of the brand, and a sales and licensing team to expand it to new categories with a focus on core competencies by supplier. To drive awareness of the new categories, we tapped into strength of The Pioneer Woman marketing platform.

The Execution

Within three months, we built the necessary teams and had support in place for the program. And within 12 months, we completed an exclusive agreement with Walmart in the general merchandise area—and expanded the category assortment.

The Success

Earthbound strengthened the supplier base, brand stewardship, and product quality across all categories for The Pioneer Woman. Today, the brand continues its growth in Walmart’s general merchandise categories and has expanded into Pet, Coffee, Spice Seasonings, with more brand extensions on the horizon.


Rebranding an organic original.

Strategy | Brand Identity | Product Design | Packaging | Web Design & Development | E-Commerce | Marketing PR | Direct to Retail

The Challenge

Back in the 90s—way before "organic" and "zero-waste" were buzzwords—Under the Canopy was the pioneer in sustainable and organic textiles. Once a thriving brand in apparel and home textiles, its change in ownership resulted in a positioning and aesthetic that became unfocused and unsaleable. But we saw potential for a sustainable brand with a refreshed product direction—and believed beautiful, attainable organic goods for the everyday home would take Under the Canopy back to its “organic” beginnings.

We saw great potential to capitalize on the growth of organic and sustainable product.

The Strategy

More and more people were seeking organic home products, but were underserved by either high prices or outdated designs. We looked to fill that space with a brand refresh that leveraged the growing power of the organic story. Online and social media helped us connect with customers and build momentum—and ultimately place the brand at brick and mortar retail. Our relaunch included a new logo, product redesign, and positioning strategy. Moreover, we established a consumer-facing marketing plan anchored by a new e-commerce site.

The Execution

In addition to completing all deliverables and successfully relaunching the brand in just 12 months, we introduced a comprehensive line of affordable, high-quality organic bedding, bath, and personal care products that are as sustainable as they are stylish.

The Success

Now a strong player in the sustainable and organic home products marketplace, Under the Canopy has achieved tremendous sales success with our e-commerce site, seen dramatic growth in revenue, and established an exclusive partnership with Bed Bath and Beyond.


The world’s strongest fiber, now in consumer products.

Strategy | Market & Trend Research | Licensing Outreach & Deal Execution | Brand Book & Style Guide Development

The Challenge

Kevlar®, a brand known for its uncontested strength and durability, wanted to leverage its equity and expand in the consumer marketplace with branded and co-branded Kevlar products. DuPont™, developers of the Kevlar fiber, reached out to us to bring that vision to reality.

The Strategy

This was Earthbound strategy at its best. We wanted to study the marketplace to determine key categories for consumers and the best brand positioning. Dedicated teams were needed, such as a product team to work directly with Kevlar engineers to develop consumer-friendly applications of the product, and a sales team to pitch the program. We’d also rebuild the logo and work closely with the Kevlar ad agency.

The Execution

Rather than licensing Kevlar on its own, Earthbound determined the best go-to-market strategy was to secure leading global brand houses to use Kevlar as a co-brand or “Built with Kevlar.” The goal was to enhance the product attributes and provide a unique differentiation for consumers. We also worked closely with Dupont on the Kevlar rebrand and the launch of the Dare Bigger™ consumer-facing ad campaign.

The Success

Our efforts in co-branded licensing achieved immediate scale. In our first year, we launched a co-branded program with Reebok for footwear and apparel in its industry-leading Crossfit program. We also launched with Adidas in football cleats and lifestyle footwear. What followed was a partnership with Samsonite for co-branded luggage, bags, and backpacks—as well as numerous other programs that have launched or will launch soon.

DuPont™, Kevlar®, and Dare Bigger™ are trademarks or registered trademarks of E.I. du Pont de Nemours and Company. All rights reserved.


Pioneering a class-to-mass-movement.

Market & Trend Research | Strategy | Retail Merchandising & Assortment Planning | Brand Identity | Product Design & Development | Direct to Retail

The Challenge

Though his luxe clothing designs sold exclusively at high-end retailers such as Bergdorf Goodman, Saks, and Neiman Marcus, iconic designer Isaac Mizrahi had the unique vision to “democratize fashion”—and bring his label to the masses.

Isaac Mizrahi had a vision of “democratizing fashion” by reaching beyond the high-end luxury market and bringing his groundbreaking designs to the mass market.

The Strategy

In addition to determining the best retail partner to bring “class to mass,” we wanted to create a spin-off Isaac Mizrahi brand specifically for the mass collection to protect the luxury business. We also needed a dedicated product design and development team to interpret Isaac’s creative direction at prices that would work for this audience. 

The Execution

After presenting to selected retailers, Earthbound made an exclusive deal with Target. This robust program required a host of elements, from an identity kit (including brand positioning, logo, labeling, and packaging) to a dedicated design team working with Target’s Direct Sourcing group. Together, we produced a remarkably successful launch featuring women’s apparel, handbags, and shoes. 

The Success

Often credited for igniting the trend of high-end designer programs at mass that followed, the Isaac Mizrahi for Target program continued its growth to include sunglasses, watches, costume jewelry, swimwear, small leather goods, home products, pet products, stationery, and yes, even wedding gowns. Earthbound remained responsible for the design, development, and management of all SKUs across all categories, amounting to thousands of items annually.

The brand behind the brand.


We’re big believers in licensing as an effective way to help brands grow, expand their footprint, break into new categories, and resonate with consumers in fresh and meaningful ways.

  • Direct to Retail
  • Program Management
  • Licensing Outreach
  • Deal Execution
  • Marketing
  • Seasonal Strategy
  • Sales Analysis
  • Royalty Administration
  • In-House Legal
  • Public Relations


From strategy and research work to creating complete identity systems, we build brands that make people fall in love.

  • Naming
  • Strategy
  • Market & Trend Research
  • Art Direction
  • Logo Design & Development
  • Brand Book & Style Guide Development
  • Copywriting


We obsess over designing things that are not only beautiful, but also purposeful , while always maintaining the highest level of attention to detail.

  • Brand Books
  • Style Guides
  • Product Design
  • Packaging Ideation & Execution
  • Trend Research & Development
  • Web Design
  • Store Signage
  • Logo Creation & Development


Every year, we dedicate a huge portion of our time, energy, and resources to designing and developing thousands of SKUs across every imaginable category.

  • Design & Development
  • Product Sourcing
  • Print, Pattern & Color
  • Packaging
  • Sample Review
  • Lab Dips & Material Submissions
  • Sales Analysis & Review



The Latest

July 10 — 2024

Café Valley Releases Girl Scout-inspired Cupcakes

June 10 — 2024

Beautiful by Drew Barrymore Names Earthbound to Spearhead Brand Expansion at Walmart

May 14 — 2024

Kraft Heinz’s Jell-O partners with Girl Scouts on pudding cups

May 03 — 2024

Rainbow Brite is Celebrating 40 Years

Apr 29 — 2024

Muddy Bites Announces Girl Scout Cookie Inspired Flavor Now Available at Walmart Stores Nationwide

Apr 09 — 2024

Huffy Names Earthbound to Spearhead Product Expansion and International Growth

Apr 08 — 2024

Little Bites Snacks Unveils Limited-Edition Girl Scout Toast-Yay! Muffins

Feb 27 — 2024

Hard Candy Intros Girl Scouts Cookie-Inspired Makeup

Jan 02 — 2024

Chameleon to Launch Girl Scout Cookie-Inspired Cold Brew Coffee

Jan 01 — 2024

Native Announces Girl Scouts Collection

Oct 09 — 2023

Makers of Skippy Peanut Butter Unveil P.B. Bites Inspired by Girl Scout Cookie Flavors

Aug 31 — 2023

Earthbound Continues Girl Scouts Program Growth with MGA on Little Tikes Girl Scout Cookie Booth

Jul 13 — 2023

Customers Are Calling This New Snack the "Best Thing" They’ve Bought From Costco

Jun 16 — 2023

Earthbound Expands Girl Scouts Program with Carnation Breakfast Essentials Deal

Apr 18 — 2023

The Loyal Subjects Toy Partners with Hallmark for Rainbow Brite

Mar 14 — 2023

B&G Foods Releases First Official Girl Scout Cookie-Inspired Seasoning

Mar 14 — 2023

GNC Kicks Off Total Lean® Week 2023 with Launch of Limited Edition Girl Scouts of the USA® Flavor

Nov 03 — 2022

GNC Releases Limited-Edition Flavor Collab with Girl Scouts of the USA Inspired by Adventurefuls™

Aug 25 — 2022

Hallmark Names Earthbound to Spearhead Products Expansion

Aug 25 — 2022

Stacy’s Pita Chips launches new snack with Girl Scouts of the USA

August 16 — 2022

The Pioneer Woman has a New Line of Snack Mixes at Walmart

July 19 — 2022

Western Chief Partners With Girl Scouts for Branded Footwear

June 10 — 2022

Earthbound Continues Girl Scouts Program Growth with Jack in the Box Deal

May 24 — 2022

Earthbound x Girl Scouts Nominated for Best Corporate Brand

March 22 — 2022

You Can Buy Girl Scout Thin Mints Pretzels

May 10 — 2022

GNC Releases New Limited Edition Spring Flavor Inspired by Girl Scout Lemon Cookies

April 26 — 2022

Walmart Launches On-Trend Outdoor Living Collection With Builder/Designer Duo Dave and Jenny Marrs

April 07 — 2022

The Pioneer Woman's First-Ever Outdoor Collection is Here

March 11 — 2022

Under the Canopy Featured on Apartment Therapy's Best of 2022 List

February 08 — 2022

Earthbound Brands Announces Healthy Partnership With WW

October 13 — 2021

WWD EXCLUSIVE: Ree Drummond Expands Apparel Line at Walmart

June 15 — 2021

Forza Horizon 5 Trailer Reveals What Vehicles Are Coming to the Game

June 11 — 2021

Earthbound Helps Girl Scouts Extend Licensing Program

June 7 — 2021

New Ford Bronco, C8 Corvette, and More Get the LEGO Treatment

May 25 — 2021

Keebler and Girl Scouts Teamed Up to Create Thin Mints Ice Cream Cones

April 14 — 2021

Dairy Queen’s New Summer Blizzard Lineup Includes One With Girl Scouts Thin Mints Cookies

February 09 — 2021

The Pioneer Woman Launches New Seasonings Line In Partnership With Old World Spices

March 24 — 2021

Dunkin' To Launch 3 Girl Scout Cookie-inspired Iced Coffees

January 28 — 2021

$13K Ford GT40 1:8 Scale Model Will Knock Your Socks Off

January 21 — 2021

The Pioneer Woman Partners With Zavida Coffee Roasters To Launch New Coffee Line

December 23 — 2020

Sold-Out Pioneer Woman Quilt Sets Will Return to Walmart January 2

December 08 — 2020

Ree Drummond and Walmart Debut Brand-New Pioneer Woman Apparel Collection

September 22 — 2020

Ree Drummond Just Launched a Line of The Pioneer Woman Wallpaper

March 24 — 2021

Girl Scout Cookie Sneakers Are Coming to Make Your Shoe Game a Whole Lot Sweeter

FEBRUARY 12- 2020

Michael Graves Design built a $1 billion housewares business. Now it’s back for more

FEBRUARY 7 - 2020

Prolific Michael Graves Design Launches Its Most Accessible Housewares Line to Date

AUGUST 19 - 2019

After 25 Years, Supreme Still Manages to Surprise Us With Its Accessories

AUGUST 7- 2019

Architectural Digest: Michael Graves Designs Are About to Get a Whole Lot More Accessible

April 11 — 2019

Purina® And Ree Drummond Launch The Pioneer Woman™ Dog Treats

March 20 — 2019

Ree Drummond Is Launching a Line of Comfort Food at Walmart

March 5 — 2019

Girl Scouts Appoints Earthbound to Dream Big for New Licensing and Brand Extension Programs

January 30 — 2019

Forever 21, Honda Collaboration Marks Another Unlikely Tie-up for the Retailer

December 18 — 2018

Ford Appoints Earthbound as New Licensing and Brand Extension Agency

August 14 — 2018

Samsonite Gets Tough with New Kevlar-Reinforced SXK Line of Bags

October 24 — 2018

Under the Canopy Debuts at Bed Bath & Beyond

January 26 — 2018

WWD: Honda, Forever 21 Collaborate on Vintage Collection

May 10 — 2017

World's Top Brands and Licensing Agencies to Participate in Licensing Expo 2017


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