Better Homes and Gardens

In the early 2000s, Better Homes and Gardens, one of the nation’s top-selling magazines, successfully launched a Lawn and Garden collection at Walmart. To grow the brand further, Better Homes and Gardens made the decision to broaden and expand their product licensing program.

As a magazine property, Dotdash Meredith’s Better Homes and Gardens excelled in content, but they needed a team of design and development experts to help bring their product assortment to life. By partnering with Earthbound, Better Homes and Gardens created a vibrant new lifestyle collection of home products that boosted the brand’s growth and extended its market reach.