START YOUR ENGINES: Through a new motocross-inspired collaboration with Honda, Forever 21 is giving racing fans a chance to win a CRF250L Honda motorcycle.
The Tokyo-based automotive company has joined forces with the mass retail chain through Honda’s brand management agency, Earthbound. Shoppers will find men’s and women’s options in the F21xHonda capsule collection featuring Honda designs from the early Eighties and action sportswear of the Nineties. The women’s product range includes long- and short-sleeved crop tops, long-sleeve T-shirts and skirts, as well as plus-size styles. T-shirts, pull-over sweaters and racing jackets are among the streetwear styles for men.
While no purchase is necessary to get a chance at winning the motorcycle, participants have to post an item from the F21xHonda collection on Instagram, tag it @forever21 and @honda_powersports_us and use the hashtags #F21Contest and #F21xHonda. Entries are being accepted through Feb. 12.
To mark the launch of the capsule collection, Forever 21 has partnered with Honda to host a contest in which one person will win a CRF250L.
See original publication on WWD: http://wwd.com/fashion-news/fashion-scoops/honda-forever-21-collaborate-on-vintage-collection-honda-classic-teams-with-lilly-pulitzer-for-hospitality-lounge-11125987/
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