XOXO was a junior brand teetering on bankruptcy.
Leveraging customer and retailer loyalty to align XOXO with the biggest brands in fashion.
Earthbound repositioned, rebuilt and repackaged XOXO by adding 20 high-quality licensees in shoes, handbags, sunglasses, swimwear, sleepwear, accessories and home décor. Driving the brand even further, we developed a marketing strategy in partnership with the world-renowned ad agency Lespata Decaro to revive the iconic Hugs & Kisses campaign. Earthbound managed the brand with thousands of licensed products to ensure a cohesive brand message.
XOXO has achieved incredible success and generates hundreds of millions in retail sales at department and specialty stores annually.