Snuggie® was launched in September 2008, via a DRTV short-form campaign and then launched to retail shortly after. Snuggie® is one of the world’s most successful DRTV campaigns. Approximately 30 million Snuggie® Blankets have been sold since inception accumulating over $230 million dollars in retail sales.
Snuggie blankets are great, but we want more! Earthbound is expanding the Snuggie brand into many other categories including, travel, cold weather, accessories, and more.