Kevlar®, a world-renowned brand known for uncontested strength and durability, decided it was time to leverage its enormous brand equity and develop a collection of consumer products.
Kevlar® came to Earthbound for our product design and expertise that make Kevlar® and DupPont™ what they are today.
Earthbound worked closely with the Dupont™ in-house licensing team to develop a strategy and timeline for the program. After collaborating with Ogilvy & Mather to create a new logo and brand positioning, Earthbound secured Adidas and Reebok as licensees.
We have launched numerous Kevlar® products along with Reebok and Adidas with great success and much, much more to come.
DuPont™, Kevlar®, and Dare Bigger™ are trademarks or registered trademarks of E.I. du Pont de Nemours and Company. All rights reserved.