DuPont™ Kevlar® | Earthbound Brands


Dare Bigger™

Kevlar®, a world-renowned brand known for uncontested strength and durability, decided it was time to leverage its enormous brand equity and develop a collection of consumer products.

Kevlar® came to Earthbound for our product design and expertise that make Kevlar® and DupPont™ what they are today.

Earthbound worked closely with the Dupont™ in-house licensing team to develop a strategy and timeline for the program. After collaborating with Ogilvy & Mather to create a new logo and brand positioning, Earthbound secured Adidas and Reebok as licensees.

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We have launched numerous Kevlar® products along with Reebok and Adidas with great success and much, much more to come.

DuPont™, Kevlar®, and Dare Bigger™ are trademarks or registered trademarks of E.I. du Pont de Nemours and Company. All rights reserved.

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