Isaac Mizrahi for Target | Earthbound Brands

Isaac mizrahi for Target

Wait, what?

The Task

The popular fashion line Isaac Mizrahi was sold exclusively through high-end retailers such as Bergdorf Goodman, Saks and Neiman Marcus. When sales shrunk to $5M Isaac Mizrahi wanted to reach beyond the high-end luxury market.

The Strategy

Pioneer a class to mass movement by introducing Isaac Mizrahi to Target stores, an innovation that has now been adopted by the leading companies in the licensing industry.

The Execution

Earthbound created an identity kit – brand positioning, logo, labeling, packaging – and designed the apparel, handbags and shoes on an ongoing basis.

We didn’t stop there.

After the launch received great success, Earthbound expanded the offer to include sunglasses, watches, costume jewelry, swimwear, leather goods, weather products, even wedding gowns. All while designing, developing and managing thousands of their annual SKUs.

The Success

Isaac Mizrahi generated over a billion dollars at Target in five years and set the stage for high-end designers pursuing mass retailers.

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