After a wildly successful program at Target, Isaac was ready for his next challenge. Based on the awareness of the brand as well as Isaac’s great rapport with his customer we felt strongly that QVC would be the perfect new channel to deliver both Isaac and the product to his adoring customer base.
We designed the new Isaac Mizrahi Live logo and packaging and worked closely with the QVc merchants to design, develop and source hundreds of apparel items. We also worked closely with designated suppliers on handbags, shoes and other categories to round out the offering.
Isaac Mizrahi Live launched at QVC in 2010 to great success. The program currently includes apparel, accessories, shoes, handbags, watches and more. Isaac Mizrahi Live was QVC’s best fashion launch and has become their largest fashion brand.