Honda Powersports | Earthbound Brands

Honda Powersports

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The Task

Honda Powersports, the world’s #1 Powersports brand, called on Earthbound to further extend its strong heritage and dedicated following. With vintage and moto trends on the rise, the brand was also looking to reach a new millennial consumer.

The Strategy

Leverage the brand’s authentic history and “cool” factor to create fresh and exciting product extensions that appeal to millennials and beyond.

The Execution

With the help of Earthbound, Honda Powersports successfully launched a breakthrough direct-to-retail partnership with Forever 21 to great success. We worked closely with the brand and retailer to help coordinate national ad campaigns around the program. With refreshed creative assets and renewed relationships with best-in-class licensees, Honda Powersports is positioned to capitalize on the rapidly growing vintage and moto trends. The brand will continue to launch in many more new categories in 2018 and beyond.

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