Cooking Light | Earthbound Brands

The Task

Cooking Light is the #1 food magazine in the US, reaching over 11 Million consumers monthly. And the brand wanted to extend their product.

The Strategy

Partner with best-in-class licensees and provide recipe direction from the Cooking Light Test Kitchen to develop a line of high-quality foods to launch at BJ’s Wholesale Club and beyond.

The Execution

Earthbound activated a substantial consumer base thru a robust print and digital marketing campaign that brought new consumers into BJ’s. We used editorial insights from Cooking Light coupled with seasonal market assessments and food trends to develop products across multiple food and non-food categories.

From building packaging and sampling products to photo shoot support and ongoing market assessment, Earthbound successfully produced a lucrative, high-quality food program.

The Success

We aligned with Target and BJ’s and extended distribution into more than 700 stores. Cooking Light has generated millions of dollars in sales at Target & BJ’s since the program inception.

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