Charisma | Earthbound Brands


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The Task

The iconic and highly regarded Charisma brand was struggling to return after a two year absence from the market.

The Strategy

Reinvigorate the brand strategy, style guide, logo and packaging while refreshing the packaging and maintaining the essence of luxury.

The Execution

We secured an anchor licensee and customized a broad collection of high-class bed and bath products that were true to Charisma’s legacy.

The Success

Charisma launched at Bloomingdales and expanded to numerous department stores, achieving great success and preserving its upscale image in the marketplace.


Earthbound LLC no longer manages Charisma. The images are shown for historical purposes and in order to present Earthbound’s capabilities only. The Charisma brand and images are currently owned by Iconix Brand Group.

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