Better Homes and Gardens needed to revive, broaden and expand their licensing program in Walmart stores.
Create a dynamic product vision and position the brand with an expanded offering that spans the scope of the soft and hard home product.
Partnering with Meredith to retain and grow the BHG brand at Walmart, Earthbound extended the product offering to include bedding, bath, window, home décor, outdoor furnishings, lighting and more.
Now we leverage the power of the magazine’s editorial insights with our seasonal marketing assessment to develop thousands of Better Homes and Gardens products and refresh their assortment continuously. All while designing, developing and managing thousands of their annual SKUs.
Our positioning and pitch inspired Walmart to adopt the program as their “Better” home brand. Better Homes and Gardens has generated, and continues to generate billions of dollars at Walmart.
The BHG line at Walmart.com can be viewed here.