Updates Archives | Earthbound Brands

Purina® and Ree Drummond Launch The Pioneer Woman™ Dog Treats

ST. LOUIS, April 11, 2019 /PRNewswire/ — Purina® and Ree Drummond have teamed up to create The Pioneer Woman™ Dog Treats line. Launching exclusively at Walmart and Sam’s, the new treats line is inspired by the home-style recipes Ree Drummond makes for her own family on their ranch in Oklahoma, and backed by Purina’s 90 years of experience in pet nutrition.

Backed by Purina’s 90 years of experience in pet nutrition, The Pioneer Woman™ Dog Treats line is inspired by Ree Drummond’s love for dogs and home cooking.
Backed by Purina’s 90 years of experience in pet nutrition, The Pioneer Woman™ Dog Treats line is inspired by Ree Drummond’s love for dogs and home cooking.
Purina® and Ree Drummond have teamed up to create The Pioneer Woman™ Dog Treats line that is made with simple, high-quality ingredients and delivers a hearty, wholesome taste that dogs love.
Purina® and Ree Drummond have teamed up to create The Pioneer Woman™ Dog Treats line that is made with simple, high-quality ingredients and delivers a hearty, wholesome taste that dogs love.

“My friends at Purina and I share the same passion for creating tasty, nutritious food and we’re committed to bringing high quality ingredients to the forefront,” said Drummond. “Pets have always had a special place in my heart, so I’m thrilled that dogs everywhere can now experience a taste inspired by my family’s favorite recipes!”

The new line of adult dog treats is made with simple, high-quality ingredients and delivers a hearty, wholesome taste that dogs love. Offering nine delicious flavors in three different categories: Crunchy, Meaty and Chews, dog owners can now share their love for the simple, authentic goodness of home-style deliciousness with their dogs. Flavors include:

  • Crunchy
    • Chicken & Blueberry Recipe Waffles
    • Bacon, Maple & Apple Recipe Waffles
    • Classic Shortcake Biscuits
  • Meaty
    • Chicken & Apple Recipe Jerky Strips
    • Chicken Parmesan Recipe Bites
    • Chicken & Sweet Taters Recipe Bites
    • Beef & Brisket Recipe BBQ-Style Cuts
  • Chews
    • Drummies
    • Lil’ Drummies

“At Purina we strive to provide best-in-class pet nutrition, and we’re excited to explore a new frontier of dog treats with the American-favorite Pioneer Woman brand,'” said Ryan Gass, Senior Brand Manager of Purina Treats. “Both reigning from America’s Heartland, we know the value of a home-style meal and now have created a similar experience in the form of a treat for dogs. No matter which flavor you choose, your dog will get a treat he’ll love made with ingredients you can trust.”

To celebrate this new line of treats, Purina is bringing The Pioneer Woman’s ranch to the city. On May 15, all dogs (and fans) are welcome to visit Bryant Park in New York City to get a taste of the Oklahoma prairie. There will be plenty of The Pioneer Woman™ Dog Treats to go around and attendees will have a chance to experience Ree’s ranch firsthand.

Backed by the expertise of more than 500 scientists, including veterinarians, pet nutritionists and behaviorists, The Pioneer Woman™ Dog Treats line joins Purina’s portfolio of wet and dry pet food and treat options for pet owners looking for high quality, safe, best-in-class nutrition and treats for the pets they love every day of the year.

To learn more about Purina’s nutritional philosophy and how the work we are doing can help pets live long, healthy lives, visit Purina.com/nutrition.

About Purina
Nestlé Purina PetCare promotes responsible pet care, community involvement and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., a global leader in nutrition, health and wellness. Subscribe here to get the latest Purina news.

About The Pioneer Woman
Ree Drummond is the creator of the popular, award-winning “The Pioneer Woman” website, a New York Times best-selling cookbook author and the host of her own show on the Food Network. Since launching her career in 2006, Drummond has grown her brand into a dynamic and successful company, all while being a wife and mother to four kids and a lovable pack of dogs on her ranch outside of Pawhuska, Oklahoma. For more information on The Pioneer Woman products/licensing, contact Abe@earthboundllc.com, media inquiries, contact Ryane@earthboundllc.com.


Ford Appoints Earthbound as New Licensing and Brand Extension Agency

NEW YORK, Dec. 18, 2018 /PRNewswire/ — Earthbound, a leading product design, licensing and brand growth company, today announced a new global agreement with Ford Motor Company, the iconic automaker with legendary nameplates including F-150 and Mustang, as well as exciting new vehicle launches on the horizon in 2019 and beyond.


Earthbound will assume control of the existing licensing program across all categories including Lifestyle Apparel, Accessories, Electronics, Auto Care and Accessories, Toys and Games, Interactive, and more. Through this new agreement, Earthbound will leverage their product design, retail and brand building expertise to maximize the current licensing programs with a strong focus on product while also exploring new opportunities.

“We are thrilled to be chosen to work with Ford on the next phase of their licensing and brand development initiatives,” said Earthbound Founder/Co-Chairman Jeffrey Cohen. “We believe there is enormous untapped potential in Ford’s world renowned portfolio of brands, and we are excited to work with the Ford licensing and marketing teams to unleash that potential.”

About Earthbound 
Earthbound is a leading product design, licensing, and brand building company, founded in 2000 and headquartered in New York City, with additional offices in Bentonville AR, Providence RI, and Tel Aviv. For more information please visit www.earthboundbrands.com

For media inquiries, please contact:
Ryane Montanez
Marketing Director

For new business opportunities, please contact:
Abe Cohen
Director, Business Development

Earthbound Brands Announces Partnership with Hearst Magazines Wellness Brands Men’s Health and Women’s Health

NEW YORKOct. 9, 2018 /PRNewswire/ — Earthbound Brands, a leading licensing and brand management company, today announced a new partnership with two of Hearst’s largest brands in the wellness space – Men’s Health and Women’s Health.

Men’s Health, with a reach of 47 million, and Women’s Health, with more than 36 million readers worldwide, are the leading lifestyle brands, providing fitness, nutrition, mental health, and self-empowerment information to men and women across print, digital, and social platforms.

Through this new licensing partnership, Earthbound will look to expand the two award-winning publications into product lines across the nutrition, food, fitness, personal care, and lifestyle categories. The publications’ editors will participate in the development of future products with the goal of enhancing consumers lifestyles.

“We feel privileged to work with Earthbound’s prolific licensing team to expand and extend the preeminent wellness lifestyle positioning of Men’s Health and Women’s Health across all categories, channels and platforms, into new consumer products and experiences than can foster and strengthen deeper connections with our loyal readers and followers,” said Steve Ross, global chief licensing officer & head of brand development, Hearst magazines.

“The brand equity of both the Men’s Health and Women’s Health brands is second to none,” said Jeffrey Cohen, CEO and Co-Founder at Earthbound. “We are thrilled to work alongside the forward-thinking Hearst team to help build off of the strength of both brands, and look forward to continued growth and success.”

Men’s Health and Women’s Health join Earthbound’s current client roster, which includes Honda, Acura, Honda Powersports, The Pioneer Woman, Kevlar®, Gaiam, Haute Hippie, Under the Canopy, and Portico.

About Earthbound Brands 
Earthbound is a leading licensing and brand management company that expands the reach of brands in the market on a global scale. With 18 years of expertise in retail brand licensing, product development, and product design, Earthbound augments brand potential by offering unprecedented growth potential for powerhouse brands. For more information on our clients, launches, and other happenings, please visit www.earthboundbrands.com.

For new business opportunities, please contact:
Abe Cohen
Director, Business Development

For media inquiries, please contact:
Ryane Montanez
Marketing Director

For Hearst inquiries, please contact:
Lauren Doyle
Associate Director, Public Relations

Samsonite Unpacks New Bag Deal

Samsonite and DuPont Kevlar have joined forces for The SXK Collection, a bag collection that featured DuPont Kevlar fibers.

Earthbound, Samsonite’s representative, brokered the deal.

The new collection is marketed toward business travelers and includes the Amped Duffel, the Slim BackPack, the Prime Expandable Backpack, the Rolltop Backpack and the Core Messenger.

SOURCE: License Global

WWD: Honda, Forever 21 Collaborate on Vintage Collection

START YOUR ENGINES: Through a new motocross-inspired collaboration with Honda, Forever 21 is giving racing fans a chance to win a CRF250L Honda motorcycle.

The Tokyo-based automotive company has joined forces with the mass retail chain through Honda’s brand management agency, Earthbound. Shoppers will find men’s and women’s options in the F21xHonda capsule collection featuring Honda designs from the early Eighties and action sportswear of the Nineties. The women’s product range includes long- and short-sleeved crop tops, long-sleeve T-shirts and skirts, as well as plus-size styles. T-shirts, pull-over sweaters and racing jackets are among the streetwear styles for men.

While no purchase is necessary to get a chance at winning the motorcycle, participants have to post an item from the F21xHonda collection on Instagram, tag it @forever21 and @honda_powersports_us and use the hashtags #F21Contest and #F21xHonda. Entries are being accepted through Feb. 12.

To mark the launch of the capsule collection, Forever 21 has partnered with Honda to host a contest in which one person will win a CRF250L.

See original publication on WWD: http://wwd.com/fashion-news/fashion-scoops/honda-forever-21-collaborate-on-vintage-collection-honda-classic-teams-with-lilly-pulitzer-for-hospitality-lounge-11125987/

For media inquiries please contact ryane@earthboundllc.com


World’s Top Brands and Licensing Agencies to Participate in Licensing Expo 2017

SANTA MONICA, Calif., May 9, 2017 /PRNewswire/ — Licensing Expo, the world’s largest and most influential licensing industry event, is pleased to announce that more than 5000 brands from consumer goods and lifestyle categories including accessories, automotive, corporate, fashion, food and beverage, household, publishing, sports and non-profit will exhibit at Licensing Expo 2017. The Expo returns to the Mandalay Bay Convention Center in Las Vegas, NV, May 23-25, and is sponsored by the International Licensing Industry Merchandisers’ Association (LIMA).

World’s Top Brands and Licensing Agencies to Participate in Licensing Expo 2017 (PRNewsfoto/Licensing Expo)

Jessica Blue, Senior Vice President, Licensing, UBM: “We’re thrilled to host the world’s top brands and licensing agencies since 1980. This is a pivotal time in the industry and we are pleased to provide agencies, retailers and manufacturers with a central place to collaborate and bring fresh, new ideas and creative licensing opportunities to life.”

Household and lifestyle brands represented at the 2017 Expo include: American Honda, American Red Cross, AT&T, Baby TV, Coca-Cola, Billboard, Boy Scouts of America, Butterfinger, Comedy Central, Crayola, Hawaiian Tropic, The Hollywood Reporter, Kelly Ripa Home, Marilyn Monroe, Nestle, Pop Tarts, Rice Krispies, Road & Track, San Diego Zoo, Scott Living/The Scott Brothers, Starter, Shell, Tide and Volvo.

Jeff Lotman, CEO, Global Icons: “This will be Global Icon’s 19th year exhibiting at Licensing Expo and we’re looking forward to returning. The show is a valuable platform for featuring our brands and properties, as well as connecting with new brands, manufacturers and retailers. Our sales team benefits from being able to meet with many licensees and clients in a short time frame. It’s also an important show for executives from our U.K. and China offices as many clients have global representation. It’s a perfect time to explore new opportunities, as well as catch up with existing partners.”

In addition to top brands, more than 30 licensing agencies will exhibit at the event including: Beanstalk/Tinderbox/Blueprint, The Brand Liaison, Brandgenuity LLC, Creative Licensing Corporation, Dimensional Branding, Earthbound Brands, Global Icons, Iconix Brand Group, IMG Worldwide Inc., Jewel Branding & Licensing, Inc., The Joester Loria Group, Licensing Management International, Licensing Matters, LMCA, LoCoco Licensing, One Entertainment, Seltzer Licensing Group, Sony Music Brand Solutions, Striker Entertainment, The Sharpe Company, TSBA Group, The Wildflower Group LLC and Wild Apple Licensing, among others.

Jeffrey Cohen, Co-Chairman and CEO, Earthbound Brands: “2017 will mark Earthbound’s first year at the Licensing Expo. We like to refer to ourselves as the industry’s ‘best kept secret’ because we often operate behind the scenes while our clients experience exponential growth. We are thrilled to have the opportunity to showcase all of our clients and brands including American Honda, the newest member of the Earthbound family. We look forward to what should be an extremely productive event for us.”

Joanne Loria, Executive Vice President and COO, The Joester Loria Group: “The Licensing Expo is an important marketplace which provides us with a great opportunity to meet with manufacturers and retailers as well as to present the unique opportunities offered by our clients’ brands. We are proud to have participated in this event for so many years and are excited for the 2017 show.”

New activities featured at Licensing Expo 2017 include an Agents’ Business Forum, part of Licensing Week, on Thursday, May 25, 11:00am-12:00pm. Brand owners are invited to join exhibiting licensing agents for a morning of networking, coffee and pastries. Exhibiting and attending brand owners can simplify the process of finding representation for their brands by exploring available agents, getting advice from industry experts and connecting with other brand owners looking for an agent. The event is free to guests with an Expo pass but RSVP is required.

Register for Licensing Expo here: ubmregister.com/licensing

Apply for a Licensing Expo Media Pass here: ubmregister.com/licensing/webreg

Agents’ Business Forum Information here: information.advanstar.com/Agents

Connect with Licensing Expo
Twitter: @LicensingExpo
Instagram: @licensing_ubm
Facebook: www.facebook.com/licensingexpo
LinkedIn: www.linkedin.com/company/ubm-licensing-expo

** Times and appearances subject to change

Follow us: @licensingexpo, facebook.com/licensingexpo

About Licensing Expo (www.licensingexpo.com)
Launched in 1980, Licensing Expo is the world’s largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into two zones: Characters and Entertainment and Brands, Agents and Design. More than 16,200 retailers, licensees, manufacturers, distributors and licensing agents attend the Expo from more than 67 countries. Licensing Expo is organized by UBM plc. UBM is the largest pure-play B2B Events organizer in the world. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors. Our deep knowledge and passion for these sectors allow us to create valuable experiences which enable our customers to succeed. Please visit www.ubm.com for the latest news and information about UBM.

About UBMs Global Licensing Group (www.licensingexpo.com/global)
The Global Licensing Group at UBM is the global licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide opportunities around the world to bring brands and products together to explore and cement licensing partnerships. The following events and information products are produced for the licensing industry by the Global Licensing Group: Licensing Expo (May 23-25, 2017), Brand Licensing Europe (October 10-12, 2017), Licensing Expo Japan (April 28-30, 2017), Licensing Expo China (July 18-20, 2017), NYC Summit (March 2-3, 2017), License Global magazine, License Global Daily E-news and License TV.

About UBM
UBM plc is the largest pure-play B2B Events organizer in the world.  In an increasingly digital world, the value of connecting on a meaningful, human level has never been more important.  At UBM, our deep knowledge and passion for the industry sectors we serve allow us to create valuable experiences where people can succeed. At our events people build relationships, close deals and grow their businesses.  Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors – from fashion to pharmaceutical ingredients.  These global networks, skilled, passionate people and market-leading events provide exciting opportunities for business people to achieve their ambitions. For more information, go to www.ubm.com; for UBM corporate news, follow us on Twitter at @UBM


SOURCE Licensing Expo

Creative Director Danielle Dorn Talks about Portico Home in SoHo

Earthbound Creative Director – Licensing, Danielle Dorn, answers our questions on the SoHo-based showroom’s luxurious bedding.

by New York Spaces

portico in soho

Q&A With Danielle Dorn, Earthbound Creative Director – Licensing


NYS: When did Portico open its doors in New York and what has remained consistent about the brand since then?

DD: Portico opened its doors in New York’s historic SoHo district in 1988. Today, we have remained true to our roots, and have maintained the same distinctive luxury aesthetic that our customers have enjoyed since its beginnings.

NYS: What does Portico offer and what makes your products so special?

DD: Portico offers responsible luxury. Uncompromising in design and aesthetic, all elements are thoughtfully crafted to consider their environmental and social impacts.

NYS: Where are some of your key markets?

DD: We have a very strong international customer base with our amenities worldwide. Since our roots are in New York, it remains a key market for us.

Portico, alpaca throw
Alpaca Throw from Portico.

NYS: We love that you use sustainable fibers in your bedding! Why is that so important to Portico?

DD: We found that there was a void for luxurious yet sustainable home products. We wanted to address the large segment of conscious clientele that are looking for luxury at the same time.

NYS: What other ways do you offer “responsible luxury” in your products?

DD: We make sure that everything that we do is eco-conscious and ethical. From cotton to tencel, linen to down, materials are thoughtfully sourced, often Certified Organic and always free from toxins and heavy metals.

NYS: Why does Portico use Alpaca wool ethically sourced from the Peruvian highlands? What properties does it have that renders it so perfect for the brand?

DD: All of our alpaca products come from happy alpacas! By using alpaca wool from the Peruvian highlands, we maintain the heritage of a town that revolves around a philosophical framework of social responsibility and respect for the environment.

Glaciar Bay, Portico
Glaciar Bay. Portico.

NYS: What do you fill your pillows with and why?

DD: Portico pillows are filled with the finest quality feathers from duck and geese that are expertly treated, and responsibly farmed. Certified to the Responsible Down Standard, this special seal ensures Portico’s best practices in feather procurement.

NYS: We absolutely love your Nova Sky and Glacier Bay patterns! What are they inspired by?

DD: Thank you! Nova Sky is a study in constellations—nspired by the glistening of bright stars in the darkest night sky. We drew inspiration for Glacier Bay from the way ice melts, and how the run off falls and pools into beautiful patterns.

NYS: Cambridge Square is also a favorite of ours! What are some of your best-selling patterns?

DD: Our core collection, Solane Square is a favorite amongst our customers because it layers into any bed beautifully.

NYS: Why should designers and consumers visit Portico?

Nova Sky, Portico
Nova Sky. Portico.

DD: Designers and consumers alike should visit Portico because we fill a void within the luxury space for responsible sourcing and certified organic materials. Customers can sleep better knowing that they are doing good for the environment and themselves.

NYS: What is on the horizon for Portico?

DD: Our vision is to create and immerse customers in the world of Portico. We are looking to expand our categories into rugs, décor items and personal care to give the customer the full Portico experience.

Cambridge Euro Pillow. Portico.

Source: New York Spaces

Earthbound Steers Honda Program

Licensing Agent Appointed to Grow Brand Licensing Presence for Honda/Acura Automotive and Honda Powersports Brands

NEW YORK,  September 7, 2016 – Earthbound Brands, a leader in brand management and licensing, today announces that it is getting into the driver’s seat with American Honda Motor Co., Inc. to steer the company’s licensing strategy. The agency has been tapped by the venerable brand to manage and build upon the existing licensing program for its Honda/Acura Automotive and Honda Powersports brands. The New York-based agency will look to build American Honda’s presence across a range of product categories in the U.S. effective immediately.

Earthbound Brands will assume control of the existing licensing program currently comprised of more than 100 partners across a variety of categories. With an eye forward to building a more robust merchandising program, Earthbound will concentrate on several core product categories including Lifestyle Apparel, Accessories, Motorcycle Gear and Equipment, Bicycles, Novelty Products, Appliances and Electronics, Auto Care and Accessories, Toys and Games, and Gaming.

“American Honda is a powerhouse in the automotive and powersports industries, long known for reliability and superlative products, we feel that success should translate at retail too,” said Earthbound Brands CEO Jeffrey Cohen. “We have built our reputation on extending the reach of corporate brands through smart, strategic licensing programs and think we’ll be able to use this focus and expertise to do the same for American Honda.”

American Honda was, “Looking for a partner that understands our brands and can develop an integrated licensing program that strategically strengthens and extends our brands,” said David Heath, Senior Manager Brand Licensing and Corporate Marketing Programs, American Honda Motor Co., Inc. “We look forward to working with Earthbound to accomplish these goals.”

American Honda joins a roster of corporate brands at Earthbound Brands that include DuPont, Cooking Light, Better Homes and Gardens, Cover Girl, InStyle, and others. The company started in 2000 and launched the breakthrough partnership between Isaac Mizrahi and Target, creating the model for celebrity/retail collaborations to come.


Haute Hippie Featured in WSJ

Via: The Wall Street Journal

How to Keep Your Balance in Boho

The very nature of Bohemian is to be over the top. Here’s how to keep the look under control

Cady Vaccaro, creative director of Haute Hippie, says the balance is key to pulling off sophisticated bohemian looks. Pictured here in the midnight suede fringe coat and cropped Wide-Leg Pants with printed blouse.
Cady Vaccaro, creative director of Haute Hippie, says the balance is key to pulling off sophisticated bohemian looks. Pictured here in the midnight suede fringe coat and cropped Wide-Leg Pants with printed blouse.

Bohemian looks are currently ubiquitous. But while the vibrant colors and patterns and the bold flowing silhouettes and shapes have their allure, it can be tricky to ensure that you’re not overdoing it.

Cady Vaccaro, creative director of Haute Hippie, which is sold in retailers including Neiman Marcus and Nordstrom, says the trick is to stick to one rule: “Everything is about balancing.”

Ms. Vaccaro says she likes “the whole idea of what bohemian dresses stand for: Free-spirited, soft, feminine, relaxed and comfortable dressing. I love how easy it is to wear it. There’s a component (in bohemian dressing) that works for everybody and every silhouette.”

Read the full article here.

Portico Relaunching at Bloomies

Expansion into furniture, home décor planned

Portico Home

New York – Sustainable luxury brand Portico is repositioning, returning to its New York roots and relaunching this month on Bloomingdales.com. It’s also preparing to expand into a host of new categories, including furniture.

Portico was originally a retail store in New York’s SoHo district that attracted interior decorators, architects and shelter book editors. The store went out of business in 2004. Today the brand is owned by earthbound, a New York-based designed studio and licensing agency.

The new soft home collection, which is produced under license by WestPoint Home , previewed in January at the Atlanta International Gift & Home Furnishings Market. “We’re putting it back in front of the interior designers it started with,” said Cayla O’Conner, earthbound product development manager.

James Ngo, earthbound vp of licensing and business development, said the brand is now positioned as “responsible luxury.” The company’s brand book defines Portico’s competitive set as Frette, Matouk, DKNY, Ralph Lauren, Barbara Barry, Calvin Klein and Hugo Boss.

The brand – a charter member of Textile Exchange, the Organic Trade Association and the Organic Fiber Council – is also amplifying its sustainability proposition, according to Danielle Dorn, earthbound design director for licensing. “Some components might be fair trade or ethically sourced,” she told H&TT.

In addition, earthbound is looking to expand Portico into indoor furniture, outdoor living, dining and entertainment, mirrors, hardware, lighting, frames as vases.

Distribution targets for the brand include better department stores, specialty stores, catalogs and e-commerce.

Source: Home & Textiles Today

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