earthbound, Author at Earthbound Brands

World’s Top Brands and Licensing Agencies to Participate in Licensing Expo 2017

SANTA MONICA, Calif., May 9, 2017 /PRNewswire/ — Licensing Expo, the world’s largest and most influential licensing industry event, is pleased to announce that more than 5000 brands from consumer goods and lifestyle categories including accessories, automotive, corporate, fashion, food and beverage, household, publishing, sports and non-profit will exhibit at Licensing Expo 2017. The Expo returns to the Mandalay Bay Convention Center in Las Vegas, NV, May 23-25, and is sponsored by the International Licensing Industry Merchandisers’ Association (LIMA).

World’s Top Brands and Licensing Agencies to Participate in Licensing Expo 2017 (PRNewsfoto/Licensing Expo)

Jessica Blue, Senior Vice President, Licensing, UBM: “We’re thrilled to host the world’s top brands and licensing agencies since 1980. This is a pivotal time in the industry and we are pleased to provide agencies, retailers and manufacturers with a central place to collaborate and bring fresh, new ideas and creative licensing opportunities to life.”

Household and lifestyle brands represented at the 2017 Expo include: American Honda, American Red Cross, AT&T, Baby TV, Coca-Cola, Billboard, Boy Scouts of America, Butterfinger, Comedy Central, Crayola, Hawaiian Tropic, The Hollywood Reporter, Kelly Ripa Home, Marilyn Monroe, Nestle, Pop Tarts, Rice Krispies, Road & Track, San Diego Zoo, Scott Living/The Scott Brothers, Starter, Shell, Tide and Volvo.

Jeff Lotman, CEO, Global Icons: “This will be Global Icon’s 19th year exhibiting at Licensing Expo and we’re looking forward to returning. The show is a valuable platform for featuring our brands and properties, as well as connecting with new brands, manufacturers and retailers. Our sales team benefits from being able to meet with many licensees and clients in a short time frame. It’s also an important show for executives from our U.K. and China offices as many clients have global representation. It’s a perfect time to explore new opportunities, as well as catch up with existing partners.”

In addition to top brands, more than 30 licensing agencies will exhibit at the event including: Beanstalk/Tinderbox/Blueprint, The Brand Liaison, Brandgenuity LLC, Creative Licensing Corporation, Dimensional Branding, Earthbound Brands, Global Icons, Iconix Brand Group, IMG Worldwide Inc., Jewel Branding & Licensing, Inc., The Joester Loria Group, Licensing Management International, Licensing Matters, LMCA, LoCoco Licensing, One Entertainment, Seltzer Licensing Group, Sony Music Brand Solutions, Striker Entertainment, The Sharpe Company, TSBA Group, The Wildflower Group LLC and Wild Apple Licensing, among others.

Jeffrey Cohen, Co-Chairman and CEO, Earthbound Brands: “2017 will mark Earthbound’s first year at the Licensing Expo. We like to refer to ourselves as the industry’s ‘best kept secret’ because we often operate behind the scenes while our clients experience exponential growth. We are thrilled to have the opportunity to showcase all of our clients and brands including American Honda, the newest member of the Earthbound family. We look forward to what should be an extremely productive event for us.”

Joanne Loria, Executive Vice President and COO, The Joester Loria Group: “The Licensing Expo is an important marketplace which provides us with a great opportunity to meet with manufacturers and retailers as well as to present the unique opportunities offered by our clients’ brands. We are proud to have participated in this event for so many years and are excited for the 2017 show.”

New activities featured at Licensing Expo 2017 include an Agents’ Business Forum, part of Licensing Week, on Thursday, May 25, 11:00am-12:00pm. Brand owners are invited to join exhibiting licensing agents for a morning of networking, coffee and pastries. Exhibiting and attending brand owners can simplify the process of finding representation for their brands by exploring available agents, getting advice from industry experts and connecting with other brand owners looking for an agent. The event is free to guests with an Expo pass but RSVP is required.

Register for Licensing Expo here: ubmregister.com/licensing

Apply for a Licensing Expo Media Pass here: ubmregister.com/licensing/webreg

Agents’ Business Forum Information here: information.advanstar.com/Agents

Connect with Licensing Expo
Twitter: @LicensingExpo
Instagram: @licensing_ubm
Facebook: www.facebook.com/licensingexpo
LinkedIn: www.linkedin.com/company/ubm-licensing-expo

** Times and appearances subject to change

Follow us: @licensingexpo, facebook.com/licensingexpo

About Licensing Expo (www.licensingexpo.com)
Launched in 1980, Licensing Expo is the world’s largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into two zones: Characters and Entertainment and Brands, Agents and Design. More than 16,200 retailers, licensees, manufacturers, distributors and licensing agents attend the Expo from more than 67 countries. Licensing Expo is organized by UBM plc. UBM is the largest pure-play B2B Events organizer in the world. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors. Our deep knowledge and passion for these sectors allow us to create valuable experiences which enable our customers to succeed. Please visit www.ubm.com for the latest news and information about UBM.

About UBMs Global Licensing Group (www.licensingexpo.com/global)
The Global Licensing Group at UBM is the global licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide opportunities around the world to bring brands and products together to explore and cement licensing partnerships. The following events and information products are produced for the licensing industry by the Global Licensing Group: Licensing Expo (May 23-25, 2017), Brand Licensing Europe (October 10-12, 2017), Licensing Expo Japan (April 28-30, 2017), Licensing Expo China (July 18-20, 2017), NYC Summit (March 2-3, 2017), License Global magazine, License Global Daily E-news and License TV.

About UBM
UBM plc is the largest pure-play B2B Events organizer in the world.  In an increasingly digital world, the value of connecting on a meaningful, human level has never been more important.  At UBM, our deep knowledge and passion for the industry sectors we serve allow us to create valuable experiences where people can succeed. At our events people build relationships, close deals and grow their businesses.  Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors – from fashion to pharmaceutical ingredients.  These global networks, skilled, passionate people and market-leading events provide exciting opportunities for business people to achieve their ambitions. For more information, go to www.ubm.com; for UBM corporate news, follow us on Twitter at @UBM

 

SOURCE Licensing Expo

Creative Director Danielle Dorn Talks about Portico Home in SoHo

Earthbound Creative Director – Licensing, Danielle Dorn, answers our questions on the SoHo-based showroom’s luxurious bedding.

by New York Spaces

portico in soho
Portico

Q&A With Danielle Dorn, Earthbound Creative Director – Licensing

Portico
Portico

NYS: When did Portico open its doors in New York and what has remained consistent about the brand since then?

DD: Portico opened its doors in New York’s historic SoHo district in 1988. Today, we have remained true to our roots, and have maintained the same distinctive luxury aesthetic that our customers have enjoyed since its beginnings.

NYS: What does Portico offer and what makes your products so special?

DD: Portico offers responsible luxury. Uncompromising in design and aesthetic, all elements are thoughtfully crafted to consider their environmental and social impacts.

NYS: Where are some of your key markets?

DD: We have a very strong international customer base with our amenities worldwide. Since our roots are in New York, it remains a key market for us.

Portico, alpaca throw
Alpaca Throw from Portico.

NYS: We love that you use sustainable fibers in your bedding! Why is that so important to Portico?

DD: We found that there was a void for luxurious yet sustainable home products. We wanted to address the large segment of conscious clientele that are looking for luxury at the same time.

NYS: What other ways do you offer “responsible luxury” in your products?

DD: We make sure that everything that we do is eco-conscious and ethical. From cotton to tencel, linen to down, materials are thoughtfully sourced, often Certified Organic and always free from toxins and heavy metals.

NYS: Why does Portico use Alpaca wool ethically sourced from the Peruvian highlands? What properties does it have that renders it so perfect for the brand?

DD: All of our alpaca products come from happy alpacas! By using alpaca wool from the Peruvian highlands, we maintain the heritage of a town that revolves around a philosophical framework of social responsibility and respect for the environment.

Glaciar Bay, Portico
Glaciar Bay. Portico.

NYS: What do you fill your pillows with and why?

DD: Portico pillows are filled with the finest quality feathers from duck and geese that are expertly treated, and responsibly farmed. Certified to the Responsible Down Standard, this special seal ensures Portico’s best practices in feather procurement.

NYS: We absolutely love your Nova Sky and Glacier Bay patterns! What are they inspired by?

DD: Thank you! Nova Sky is a study in constellations—nspired by the glistening of bright stars in the darkest night sky. We drew inspiration for Glacier Bay from the way ice melts, and how the run off falls and pools into beautiful patterns.

NYS: Cambridge Square is also a favorite of ours! What are some of your best-selling patterns?

DD: Our core collection, Solane Square is a favorite amongst our customers because it layers into any bed beautifully.

NYS: Why should designers and consumers visit Portico?

Nova Sky, Portico
Nova Sky. Portico.

DD: Designers and consumers alike should visit Portico because we fill a void within the luxury space for responsible sourcing and certified organic materials. Customers can sleep better knowing that they are doing good for the environment and themselves.

NYS: What is on the horizon for Portico?

DD: Our vision is to create and immerse customers in the world of Portico. We are looking to expand our categories into rugs, décor items and personal care to give the customer the full Portico experience.

Portico
Cambridge Euro Pillow. Portico.

Source: New York Spaces

Earthbound Steers Honda Program

Licensing Agent Appointed to Grow Brand Licensing Presence for Honda/Acura Automotive and Honda Powersports Brands

NEW YORK,  September 7, 2016 – Earthbound Brands, a leader in brand management and licensing, today announces that it is getting into the driver’s seat with American Honda Motor Co., Inc. to steer the company’s licensing strategy. The agency has been tapped by the venerable brand to manage and build upon the existing licensing program for its Honda/Acura Automotive and Honda Powersports brands. The New York-based agency will look to build American Honda’s presence across a range of product categories in the U.S. effective immediately.

Earthbound Brands will assume control of the existing licensing program currently comprised of more than 100 partners across a variety of categories. With an eye forward to building a more robust merchandising program, Earthbound will concentrate on several core product categories including Lifestyle Apparel, Accessories, Motorcycle Gear and Equipment, Bicycles, Novelty Products, Appliances and Electronics, Auto Care and Accessories, Toys and Games, and Gaming.

“American Honda is a powerhouse in the automotive and powersports industries, long known for reliability and superlative products, we feel that success should translate at retail too,” said Earthbound Brands CEO Jeffrey Cohen. “We have built our reputation on extending the reach of corporate brands through smart, strategic licensing programs and think we’ll be able to use this focus and expertise to do the same for American Honda.”

American Honda was, “Looking for a partner that understands our brands and can develop an integrated licensing program that strategically strengthens and extends our brands,” said David Heath, Senior Manager Brand Licensing and Corporate Marketing Programs, American Honda Motor Co., Inc. “We look forward to working with Earthbound to accomplish these goals.”

American Honda joins a roster of corporate brands at Earthbound Brands that include DuPont, Cooking Light, Better Homes and Gardens, Cover Girl, InStyle, and others. The company started in 2000 and launched the breakthrough partnership between Isaac Mizrahi and Target, creating the model for celebrity/retail collaborations to come.

 

Haute Hippie Featured in WSJ

Via: The Wall Street Journal

How to Keep Your Balance in Boho

The very nature of Bohemian is to be over the top. Here’s how to keep the look under control

Cady Vaccaro, creative director of Haute Hippie, says the balance is key to pulling off sophisticated bohemian looks. Pictured here in the midnight suede fringe coat and cropped Wide-Leg Pants with printed blouse.
 —
Cady Vaccaro, creative director of Haute Hippie, says the balance is key to pulling off sophisticated bohemian looks. Pictured here in the midnight suede fringe coat and cropped Wide-Leg Pants with printed blouse.
PHOTO: ANNIE TRITT FOR THE WALL STREET JOURNAL

Bohemian looks are currently ubiquitous. But while the vibrant colors and patterns and the bold flowing silhouettes and shapes have their allure, it can be tricky to ensure that you’re not overdoing it.

Cady Vaccaro, creative director of Haute Hippie, which is sold in retailers including Neiman Marcus and Nordstrom, says the trick is to stick to one rule: “Everything is about balancing.”

Ms. Vaccaro says she likes “the whole idea of what bohemian dresses stand for: Free-spirited, soft, feminine, relaxed and comfortable dressing. I love how easy it is to wear it. There’s a component (in bohemian dressing) that works for everybody and every silhouette.”

Read the full article here.

Portico Relaunching at Bloomies

Expansion into furniture, home décor planned

Portico Home

New York – Sustainable luxury brand Portico is repositioning, returning to its New York roots and relaunching this month on Bloomingdales.com. It’s also preparing to expand into a host of new categories, including furniture.

Portico was originally a retail store in New York’s SoHo district that attracted interior decorators, architects and shelter book editors. The store went out of business in 2004. Today the brand is owned by earthbound, a New York-based designed studio and licensing agency.

The new soft home collection, which is produced under license by WestPoint Home , previewed in January at the Atlanta International Gift & Home Furnishings Market. “We’re putting it back in front of the interior designers it started with,” said Cayla O’Conner, earthbound product development manager.

James Ngo, earthbound vp of licensing and business development, said the brand is now positioned as “responsible luxury.” The company’s brand book defines Portico’s competitive set as Frette, Matouk, DKNY, Ralph Lauren, Barbara Barry, Calvin Klein and Hugo Boss.

The brand – a charter member of Textile Exchange, the Organic Trade Association and the Organic Fiber Council – is also amplifying its sustainability proposition, according to Danielle Dorn, earthbound design director for licensing. “Some components might be fair trade or ethically sourced,” she told H&TT.

In addition, earthbound is looking to expand Portico into indoor furniture, outdoor living, dining and entertainment, mirrors, hardware, lighting, frames as vases.

Distribution targets for the brand include better department stores, specialty stores, catalogs and e-commerce.

Source: Home & Textiles Today

Haute Hippie Names Veteran Apparel Leader Robert Feinberg as President

NEW YORK, N.Y., March 1, 2016 (GLOBE NEWSWIRE) — Haute Hippie, the brand known for its strong fashion forward designs targeting the well-travelled woman with an international style, announced that it has hired Robert Feinberg as its new President. The brand was recently acquired by an investor group comprised of Hilco Global, luxury distributor Madaluxe, and strategic brand licensing expert Earthbound late last year. The company plans to continue to build out its retail and creative management organization as it introduces new lines and expands the brands retail network.

Mr. Feinberg is an apparel industry veteran having spent his career building brands at Gillian and AJ Bari, ultimately serving as the President of the company. Feinberg is known for his entrepreneurial spirit and collaborative management style which eventually led him to open his own dress label, Kay Unger New York, in 1996. Mr. Feinberg served as the CEO of Kay Unger New York, for over twenty years.

Feinberg brings over 35 years of apparel expertise and many long standing retail relationships to the Haute Hippie brand.  Feinberg said “I’m thrilled and excited about the opportunity to continue building this iconic brand within the contemporary fashion segment of the market.”   Feinberg has a reputation for developing strong retail partnerships and working well with product designers and style experts. Feinberg said “Haute Hippie will continue to deliver its unique fashion forward style with exciting new looks and strong retail relationships going forward. The brand has an outstanding and talented product team and is introducing new designs that will connect well with the contemporary customer.”

In the fall of 2015 the Haute Hippie announced the appointment of Ms. Cady Vaccaro as its new Creative Director.  Ms. Vaccaro was one of the first designers at Alice + Olivia serving for almost 10 years most recently as the Senior Design Director.   Ms. Vacarro, having recently completed a series of well received Fall 1 and 2 market presentations said, “I’m excited to have Rob join me at such an important and creative time for the Haute Hippie brand”.

Haute Hippie was founded in 2008 and is well known for its distinctive look which has developed a strong and loyal customer base in the lifestyle segment of the market.  Ms. Vacarro said, “Our brand inspiration reflects the values of empowered women with a strong sense of style.  The look leverages the brands original aesthetic while bringing in newness with great new fabrications and shapes. The reaction to our fall presentation was really exciting”.

Haute Hippie is headquartered in Manhattan’s garment district and has a strong retail presence, selling its collections in over 350 stores in the United States. Currently the label is sold in over 50 countries globally and featured in department stores such as Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, Nordstrom, and Harvey Nichols. Beyonce, Adriana Lima and Blake Lively are just a few of the top style icons that have worn Haute Hippie.

The investment group that acquired Haute Hippie indicated that they intend to aggressively support the brand, building new revenue streams through strategic initiatives such as launching exciting new designs, an Omni-channel sales strategy, creative brand licensing, and expanded brand marketing.  Jeffrey Hecktman, Chairman and CEO of Hilco Global said, “with the addition of Rob Feinberg as our new President and Cady Vacarro as Creative Design Director, we are sending a clear signal to the marketplace that Haute Hippie will continue to be a leader in the women’s contemporary space”.

Adam Freede, President of Madaluxe and an operating partner on Haute Hippie said “the brand is well positioned in the marketplace which has really allowed us to attract top retail management and design talent like Rob Feinberg and Cady Vacarro to our team”.

DuPont™ Kevlar® Teams Up With Reebok CrossFit

gI_130542_DuPont-Reebok-CF-logos

 

 

Wilmington, Del. (PRWEB) May 11, 2015

Today, DuPont Protection Technologies (DuPont) and Reebok International (Reebok) announced the signing of a multi-year trademark license agreement for the use of the DuPont™ Kevlar® and Dare Bigger™ trademarks. Launching this upcoming June, the new Spring-Summer 2015 Reebok CrossFit® collection will incorporate the DuPont advanced material and feature the DuPont trademarks.

DuPont™ Kevlar® fiber is known for its extreme strength and durability. It is used in a variety of high-performance sporting apparel, accessories and equipment. As CrossFit® workouts continue to evolve and become more challenging and the limits of fitness are pushed, the CrossFit® athlete requires apparel that can withstand the rigors of functional movements performed at high intensity. This collection was designed with distinct emphasis on the specific needs of the CrossFit® athlete.

“The science and engineering behind this advanced material enables athletes to Dare Bigger™ and push the limits of their sport,” said Marc Doyle, president of DuPont Protection Technologies. “The collaboration is a great fit between our companies and capitalizes on the synergy between our brands, allowing us to innovate and help make strong, light and durable athletic apparel and gear.”

Best known for its use in ballistic and stab-resistant body armor, Kevlar® has helped to save the lives of thousands of people around the world. The use of Kevlar® has been extended to everything from fire fighter and industrial protective clothing to vehicles, fiber optic cables, mining belts and commercial aircraft. The Kevlar® brand and science also is used in many consumer products such as mobile phones, tires, workwear and high-performance sporting apparel, shoes and equipment. This year, DuPont is celebrating the 50th anniversary of the discoveries that led to Kevlar® and this new line of Reebok CrossFit® apparel and footwear is an example of advancing the innovation legacy of Kevlar® forward.

To celebrate the collaboration of this new line of Reebok CrossFit® apparel, Reebok has created a short video that emphasizes the unique partnership of these two powerful brands. The video truly highlights the story of how Reebok and DuPont are coming together to reach new heights. Many products are featured in the video, including the Reebok CrossFit® Board Shorts built with patches made with Kevlar® fiber. This product line also will be presented at the 2015 Reebok CrossFit® Games. The video can be viewed here: https://youtu.be/HCjpfh_CkeE

“My CrossFit training regimen is constantly testing my limits. I work out multiple times a day so I need consistent, durable gear that withstands the toughest workout,” said Camille Leblanc-Bazinet, professional CrossFit® athlete and female winner of the 2014 Reebok CrossFit® Games. “Reebok CrossFit® apparel and footwear made with DuPont™ Kevlar® are an ideal combination resulting in high-performance gear that allows me to do even more than I think is possible.”

“Reebok has strategically engineered Kevlar® into key abrasion zones within its apparel and footwear so they are durable enough to withstand even the toughest workouts,” said Corinna Werkle, senior vice president, Training at Reebok. “We value our relationship with DuPont for the science behind these world-class products and for the power of the DuPont™ Kevlar® brand.”

The Reebok CrossFit® apparel collection will be available on June 1, 2015, ranging from $100 MSRP – $250 MSRP at Reebok.com, store.crossfit.com and select retailers worldwide.

Reebok International, headquartered in Canton, Mass., USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills. For more information, visit Reebok at http://www.reebok.com or, for the latest news at http://news.reebok.com/. Or, discover Reebok at the following locations: http://facebook.com/reebok; http://twitter.com/reebok; andhttp://youtube.com/reebok.

CrossFit Inc. is the developer and provider of the CrossFit® strength and conditioning program and a recognized worldwide leader in functional fitness. Founded by Greg Glassman and built on the foundations of constantly varied, high-intensity functional movements, education and collaborative competition, CrossFit-brand workouts develop strength and fitness while cultivating community and camaraderie in each of the more than 10,000 affiliated gyms in its global network. CrossFit Inc. is a leading accredited certificate issuer for physical-training professionals worldwide and offers specialty certificate programs in addition to its core curriculum. CrossFit Inc. publishes the CrossFit Journal, promotes physical fitness and cognitive health through the CrossFit Kids Foundation, and created and operates the CrossFit Games, an annual competition where elite athletes compete to be named the Fittest on Earth™. To learn more, visit crossfit.com, games.crossfit.com, facebook.com/crossfit or youtube.com/CrossFitHQ.

DuPont Protection Technologies is a leader in technologies and products that protect people, the environment and critical assets worldwide. For additional information, please visit DuPont Protection Technologies. For media information on the Kevlar 50th anniversary, please visit the DuPont™ Kevlar® Media Center.

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visithttp://www.dupont.com.

 

SOURE: PR WEB

 

DuPont™, Kevlar®, and Dare Bigger™ are trademarks or registered trademarks of E.I. du Pont de Nemours and Company. All rights reserved.

 

Cover Girl Branded Jewelry By Verigold

NEW YORK, May 1, 2015 /PRNewswire/ — Today, Verigold Jewelry announced that they have signed an exclusive licensing agreement for Cover Girl branded jewelry with Next Step Group. The mission of Cover Girl is to provide young fashionistas a trusted fashion brand they can depend on for design & style inspiration.

Jatin Shah, COO of Verigold Jewelry, said, “We are very excited about the Cover Girl brand because it appeals to a wide-ranging demographic of women in the United States. We have developed several collections for these fashionistas and are actively working to place each exclusive collection with a retailer.”

Eddie Tawil, CEO of Next Step Group-Cover Girl Fashion Brands http://instapax.com, said, “We are very pleased to welcome Verigold to our exciting array of licensing partners. We look forward to a long term successful relationship.”

About Renaissance Jewelry New York (dba Verigold Jewelry)

Renaissance Jewelry New York (dba Verigold Jewelry ) is the US division of Renaissance Jewellery Ltd. (RJL) based in India and publicly traded on the Indian Stock Exchange (BSE: RJL). It has been in the business of manufacturing studded fine jewelry for over 20 years. For more information, please visit.

About Next Step

Next Step Group is a holding company that has owned the Cover Girl fashion brand for over 20 years, and is expanding the Cover Girl fashion brand throughout multiple categories.

SOURCE Renaissance Jewelry New York

DuPont™ Kevlar® Kicks Off 50th Anniversary with Sponsorship of ESPN’s X Games Aspen

WILMINGTON, Del., Jan. 20, 2015 (GLOBE NEWSWIRE) — via PRWEB – DuPont Protection Technologies today announced that it will kick-off a year-long celebration of the 50th anniversary of DuPont(TM) Kevlar(R) starting this week with the sponsorship of the ESPN’s X Games Aspen, January 22-25. DuPont will highlight Kevlar(R) and the new Dare Bigger(TM) brand platform, along with Armada Skis, Inc., in a new film featuring the research and development of high-performance skis made with DuPont(TM) Kevlar(R) that will be used by Olympic freeskier and six-time X Games medalist, Torin Yater-Wallace.

 

 

Read the rest of the story here.

DuPont™, Kevlar®, and Dare Bigger™ are trademarks or registered trademarks of E.I. du Pont de Nemours and Company. All rights reserved.

 

KEVLAR X adidas FREAK Cleat “Veteran’s Day”

With Veteran’s Day approaching and the Military Appreciation initiative going on within the NFL, adidas has unveiled the latest military inspired football cleat as the KEVLAR x adidas FREAK Cleat “Veteran’s Day” is set to release. This innovative silhouette features the new adidas 5-STAR FRAME along with KEVLAR fiber reinforced plates, which provides added performance functionality. In addition, this commemorative model employs a decorative motif that garners inspiration from the armed forces. If you’re looking to purchase your very own KEVLAR x adidas FREAK Cleat “Veteran’s Day” cleat, look for the model to launch this week on adidas’ website or at select adidas Football retailers for the retail price of $150.

Source: nicekicks.com

UPDATES:

Since the Veteran’s Day release @adidasFballUS has been coming up with tons of new cleats infused with KEVLAR technology.

Check out some of the tweets!

http://www.licensemag.com/license-global/adidas-designs-kevlar-cleats

DuPont™, Kevlar®, and Dare Bigger™ are trademarks or registered trademarks of E.I. du Pont de Nemours and Company. All rights reserved.

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